and the shared code will &#8220;shortcut the process for someone else who might face a similar scenario.&#8221; Carr hopes. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Aurooba Ahmed</strong> and <strong>Brian Coords</strong> shared their journey <strong>Exploring the Interactivity API in WordPress</strong> in  <a href=\"https://www.youtube.com/watch?v=lZnJvnpLf2A\">Part 1</a> and <a href=\"https://www.youtube.com/watch?v=F5hUuyXMW_0\">Part 2</a>. You&#8217;ll learn  what the new API entails, how to use it and the challenges they encountered. They also cover the HTML directives, how to use them with custom blocks and how to hydrate date. </p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"toolbelt-video-wrapper\"></div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"toolbelt-video-wrapper\"></div>\n</div>\n</div>\n</div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>On his Live stream, <strong>Ryan Welcher</strong> built a to-do app  with the Interactivity API. You can follow along in two videos: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://www.youtube.com/watch?v=VWUE2StCp_M\">Building a To-Do app with the Interactivity API</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=RiH9lnoYPHQ\">Final touches on the Interactivity API To-do app</a></li>\n</ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong><a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Need a plugin .zip from Gutenberg&#8217;s master branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. </p>\n\n\n\n<p>Now also available via <a href=\"https://playground.wordpress.net/?blueprint-url=https://gutenbergtimes.com/wp-content/uploads/2020/11/playnightly.json\">WordPress Playground</a>. There is no need for a test site locally or on a server. Have you been using it? <a href=\"mailto:pauli@gutenbergtimes.com\">Email me </a>with your experience</p>\n\n\n\n<p><img alt=\"GitHub all releases\" src=\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\" /></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wordpress-playground-blueprints\">WordPress Playground + Blueprints</h2>\n\n\n\n<p>Not entirely related to the block editor or Gutenberg, though increasingly popular, is the <a href=\"https://wordpress.org/playground/\">WordPress Playground</a> tool for testing, development and demos. Plugin developers use it for the Live Preview on the WordPress plugin repository, I use it for the Gutenberg Nightly. Playground gives you WordPress in the browser. No need for PHP, Apache, or Nginx or Database. <a href=\"https://playground.wordpress.net\">Just click on the link and work with WordPress. </a></p>\n\n\n\n<p>On the Developer Blog, Ronny Shani published two articles about WordPress Playground:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://developer.wordpress.org/news/2024/04/05/introduction-to-playground-running-wordpress-in-the-browser/\">Introduction to Playground: running WordPress in the browser</a> and </li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/news/2024/04/25/how-to-use-wordpress-playground-for-interactive-demos/\">How to use WordPress Playground for interactive demos</a>. </li>\n</ul>\n\n\n\n<p>This week, the Meta team announced a new community project: <a href=\"https://make.wordpress.org/meta/2024/05/15/the-blueprint-gallery-share-your-wordpress-creations-with-playground/\"><strong>The Blueprint Gallery: Share your WordPress creations with Playground</strong></a> &#8211; a space to find and share examples on how to configure WordPress Playground for various scenarios, depending on the use case. </p>\n\n\n\n<p>On May 28, 2024, I will also part of the <a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/301036465/\"><strong>Developer Hours: Creating WordPress Playground Blueprints for Testing and Demos</strong></a> together with Nick Diego. It&#8217;ll take place at 15:00 UTC (9 am EDT) and will be recorded. We will talk through some examples in the Blueprint Gallery. </p>\n\n\n\n<a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/301036465/\"><img width=\"600\" height=\"338\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/05/600_521082144.webp?resize=600%2C338&ssl=1\" alt=\"\" class=\"wp-image-28643\" /></a>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Questions? Suggestions? Ideas? </em><br /><em>Don&#8217;t hesitate to send <a href=\"mailto:pauli@gutenbergtimes.com\">them via email</a> or</em><br /><em> send me a message on WordPress Slack or Twitter @bph</em>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">For questions to be answered on the <a href=\"http://gutenbergtimes.com/podcast\">Gutenberg Changelog</a>, <br />send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Featured Image: Gondoliers in Venice photo by Birgit Pauli-Haack</p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\n\n\n\n<p class=\"has-text-align-left\"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n<form class=\"wp-block-newsletterglue-form ngl-form ngl-portrait\" action=\"https://gutenbergtimes.com/feed/\" method=\"post\"><div class=\"ngl-form-container\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\"><br />Type in your Email address to subscribe.</label><div class=\"ngl-form-input\"><input type=\"email\" class=\"ngl-form-input-text\" name=\"ngl_email\" id=\"ngl_email\" /></div></div><button type=\"submit\" class=\"ngl-form-button\">Subscribe</button><p class=\"ngl-form-text\">We hate spam, too, and won&#8217;t give your email address to anyone <br />except Mailchimp to send out our Weekend Edition</p></div><div class=\"ngl-message-overlay\"><div class=\"ngl-message-svg-wrap\"></div><div class=\"ngl-message-overlay-text\">Thanks for subscribing.</div></div><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"26f81bd8ae\" /><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"yes\" /></form>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 18 May 2024 03:37:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:37;a:6:{s:4:\"data\";s:11:\"\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"HeroPress: HeroPress In Bolivia, WCEU And European Parliament\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:29:\"https://heropress.com/?p=6814\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:165:\"https://heropress.com/heropress-in-bolivia-wceu-and-european-parliament/#utm_source=rss&utm_medium=rss&utm_campaign=heropress-in-bolivia-wceu-and-european-parliament\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:12215:\"<img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2025/05/8366437dda3c8568.03141111-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Strange button panel on a rusty elevator\" /><div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6814_fc5ce6-1e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6814_f5d794-b6 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6814_497f3e-90 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6814_7c7c0a-bd wp-block-kadence-advancedheading\">HeroPress In Italy</h2>\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2025/04/wceu_updates.jpg\"><img width=\"1024\" height=\"296\" src=\"https://heropress.com/wp-content/uploads/2025/04/wceu_updates-1024x296.jpg\" alt=\"WCEU Latest Updates\" class=\"wp-image-6680\" /></a>\n\n\n\n<p>WordCamp Europe 2024 is just a few weeks away! We also have some exciting news to share!</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>WordCamp Europe has been granted a prestigious patronage from the European Parliament.</p>\n\n\n\n<p>Patronage is a way for the European Parliament to grant its moral support to a selected number of non-profit quality events with a clear European dimension.</p>\n</blockquote>\n\n\n\n<p>You can <a href=\"https://europe.wordcamp.org/2024/wordcamp-europe-receives-patronage-from-the-european-parliament/\">read more about this</a> on the WCEU website.</p>\n\n\n\n<p>Who are we going to see at WCEU? Stop by the <a href=\"https://heropress.com/slack/\">HeroPress Slack</a> and let is know, I&#8217;d love to touch base with you!</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6814_d2083a-ee\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6814_35ebad-55 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6814_798646-1d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6814_e4e08b-65 wp-block-kadence-advancedheading\"><a href=\"https://heropress.com/\">HeroPress.com</a> &#8211; <a href=\"https://heropress.com/essays/from-blogging-to-wordpress-communities-a-bolivian-tale/\">From Blogging to WordPress Communities: A Bolivian tale – De Blogger a comunidades de WordPress: Una historia boliviana</a></h2>\n\n\n\n\n<div class=\"wp-block-image is-style-default\">\n<img width=\"300\" height=\"300\" src=\"https://heropress.com/wp-content/uploads/2021/05/carla-300x300.jpg\" alt=\"Carla Doria Medina\" class=\"wp-image-3624\" /></div>\n\n\n<p>We have far fewer HeroPressers from South America than I&#8217;d like, which is one reason I&#8217;m so grateful to Carla Doria Medina from Bolivia.</p>\n\n\n\n<p><em>Soon after finding there wasn’t any community, I started to dig more information about what was needed to organize one. I talked about the idea with some colleagues and they provided good insights. But I was still debating inside myself, who would start it? Was it me? It couldn’t be. It was true I provided technical support for blogs and websites, but I knew nothing about coding, plugin or theme development. It had to be somebody else, an expert WordPress developer,  <strong>not me</strong>.</em></p>\n\n\n\n<p>Carla&#8217;s essay is <a href=\"https://heropress.com/essays/from-blogging-to-wordpress-communities-a-bolivian-tale/\">available</a> on <a href=\"https://heropress.com\">HeroPress.com</a>.</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6814_ed973b-c1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6814_cac35c-b3 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6814_eac30b-2e inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"kt-adv-heading6814_6ceabb-1e wp-block-kadence-advancedheading\"><a href=\"https://wppodcasts.com\">WP Podcasts</a></h2>\n\n\n\n\n\n<a href=\"https://wppodcasts.com\"><img src=\"https://heropressnetwork.com/wp-content/uploads/2024/01/pocket_casts_single_315.png\" alt=\"Pocket Casts image\" class=\"wp-image-4316\" /></a>\n\n\n\n<p>There were <em>Twenty-five</em> WordPress podcast episodes released this week!</p>\n\n\n\n<ul>\n<li><a href=\"https://kitchensinkwp.com/podcast-e533-interview-with-tara-claeys/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-e533-interview-with-tara-claeys#new_tab\">Podcast E533 – Interview with Tara Claeys</a> from <a href=\"https://wppodcasts.com/podcast/kitchensink-wordpress-podcast/\">Kitchensink WordPress Podcast</a></li>\n\n\n\n<li><a href=\"https://unbilleteachattanooga.com/episodio-262-vivir-del-seo-con-sofia-calle/#new_tab\">Episodio 262: Vivir del SEO, con Sofía Calle</a> from <a href=\"https://wppodcasts.com/podcast/un-billete-a-chattanooga/\">Un billete a Chattanooga</a></li>\n\n\n\n<li><a href=\"https://wp-tonic-show-a-wordpress-podcast.castos.com/episodes/913-wp-tonic-show-growing-a-personal-brand-online-successfully-in-2024#new_tab\">#913 – WP-Tonic Show: Growing a Personal Brand Online Successfully in 2024</a> from <a href=\"https://wppodcasts.com/podcast/wp-tonic/\">WP-Tonic</a></li>\n\n\n\n<li><a href=\"https://dothewoo.io/all-you-need-to-know-about-wceu-2024-with-organizers-hacer-liza-and-piermario/#new_tab\">All You Need to Know About WCEU 2024 with Organizers Hacer, Liza and Piermario</a> from <a href=\"https://wppodcasts.com/podcast/do-the-woo-a-woocommerce-podcast/\">Do the Woo – A WooCommerce Podcast</a></li>\n\n\n\n<li><a href=\"https://podcasters.spotify.com/pod/show/the-sdm-show/episodes/Episode-415-Why-You-Should-Attend-In-Person-Events-e2jlgfe#new_tab\">Episode 415: Why You Should Attend In-Person Events</a> from <a href=\"https://wppodcasts.com/podcast/the-sdm-show/\">The SDM Show</a></li>\n</ul>\n\n\n\n<p>There are new episodes every single day, so be sure to stop by <a href=\"https://wppodcasts.com\">WPPodcasts.com</a> and search for things that interest you!</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6814_dc7090-58\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\" /></div></div>\n\n\n<div class=\"kb-row-layout-wrap kb-row-layout-id6814_fce59e-73 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n\n<div class=\"wp-block-kadence-column kadence-column6814_d18914-5a inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 id=\"wpphotos\" class=\"kt-adv-heading6814_f065c6-a1 wp-block-kadence-advancedheading\"><a href=\"https://wordpress.org/photos\">WP Photos</a></h2>\n\n\n\n<p>Here are some of the great photos submitted to the <a href=\"https://wordpress.org/photos\">WPPhotos</a> project this week!</p>\n\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/495664213703fc9e1.45235693-scaled.jpg\"><img width=\"1024\" height=\"768\" src=\"https://heropress.com/wp-content/uploads/2024/05/495664213703fc9e1.45235693-1024x768.jpg\" alt=\"Dramatic storm cloud formation over a highway,\" class=\"wp-image-6823\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/4956642137/\">photo</a> by <a href=\"https://wordpress.org/photos/author/topher1kenobe/\">Topher</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/286643595656cd71.30348543-scaled.jpg\"><img width=\"1024\" height=\"719\" src=\"https://heropress.com/wp-content/uploads/2024/05/286643595656cd71.30348543-1024x719.jpg\" alt=\"Close-up of an Italian Stiped Bug (Graphosoma italicum) against a blurred green background.\" class=\"wp-image-6822\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/2866435956/\">photo</a> by <a href=\"https://wordpress.org/photos/author/werkform/\">werkform</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/13066410673d67185.48364473-scaled.jpg\"><img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2024/05/13066410673d67185.48364473-1024x683.jpg\" alt=\"Close up of a grasshopper.\" class=\"wp-image-6821\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/1306641067/\">photo</a> by <a href=\"https://wordpress.org/photos/author/creativemz/\">creativemz</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/36166459e30d2c216.21440976-scaled.jpg\"><img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2024/05/36166459e30d2c216.21440976-1024x683.jpg\" alt=\"A seagull standing alone on a sandy beach.\" class=\"wp-image-6820\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/36166459e3/\">photo</a> by <a href=\"https://wordpress.org/photos/author/nilovelez/\">Nilo Velez</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/749663dd750d260f3.91441057-scaled.jpg\"><img width=\"1024\" height=\"683\" src=\"https://heropress.com/wp-content/uploads/2024/05/749663dd750d260f3.91441057-1024x683.jpg\" alt=\"Typical Spanish road sign over a yellow wheat field.\" class=\"wp-image-6819\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/749663dd75/\">photo</a> by <a href=\"https://wordpress.org/photos/author/nilovelez/\">Nilo Velez</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n<a href=\"https://heropress.com/wp-content/uploads/2024/05/130663dac7543d114.47420552-scaled.jpg\"><img width=\"1024\" height=\"768\" src=\"https://heropress.com/wp-content/uploads/2024/05/130663dac7543d114.47420552-1024x768.jpg\" alt=\"Cloudy Afternoon in Village with Sunset\" class=\"wp-image-6818\" /></a><a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/130663dac7/\">photo</a> by <a href=\"https://wordpress.org/photos/author/rafs45/\">Sayemur Rahman</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.\n\n\n\n\n<p>Be sure to check out the <a href=\"https://wordpress.org/photos/\">hundreds of other great photos</a>!</p>\n</div></div>\n\n</div></div>\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<p>The banner at the top of this post is a <a href=\"https://creativecommons.org/share-your-work/public-domain/cc0/\">CC0</a> licensed <a href=\"https://wordpress.org/photos/photo/8366437dda/\">photo</a> by <a href=\"https://wordpress.org/photos/author/nilovelez/\">Nilo Velez</a> from the <a href=\"https://wordpress.org/photos/\">WordPress Photo Directory</a>.</p>\n\n\n\n\n\n<p>That&#8217;s it for this week! If you&#8217;d like to get this post in your email every week, <a href=\"https://heropressnetwork.com/newsletter\">make sure you sign up</a>!</p>\n<p>The post <a href=\"https://heropress.com/heropress-in-bolivia-wceu-and-european-parliament/\">HeroPress In Bolivia, WCEU And European Parliament</a> appeared first on <a href=\"https://heropress.com\">HeroPress</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 17 May 2024 18:00:41 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:38;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"Do The Woo Community: What’s Happening with Do the Woo at WordCamp Europe 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=83509\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://dothewoo.io/whats-happening-with-do-the-woo-at-wordcamp-europe-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:134:\"You can meet us at contributor day, our sponsor table, or the many other side events going on. 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My name Is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is podcast which Is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, one person&#8217;s story about the struggles of transitioning from a freelancer into an agency manager.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com forward slash feed forward slash podcast. And you can copy that URL in to most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea featured on the show. Head to wptavern.com forward slash contact forward slash jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Alexander Gilmanov. Alexander comes to us today from Belgrade, Serbia. He&#8217;s a full stack developer with a rich heritage of freelance and agency work. His company officially launched in 2014 and they&#8217;ve continued to work with clients as well as creating a range of WordPress plugins, and their own SaaS apps.</p>\n\n\n\n<p>Slightly unusually for this podcast, I decided to break the content up into two parts. You&#8217;ll hear the first part today, and part two will be coming out in the next episode.</p>\n\n\n\n<p>If you&#8217;re a developer and are in the weeds of writing code, perhaps you&#8217;ve thought about a change of direction. This could be changing the place where you work, but it could also mean starting an agency and moving towards a more managerial role. This is what Alexander did, and this podcast charts, his journey. The highs and the lows, the epiphanes and the moments of regret.</p>\n\n\n\n<p>We explore Alexander&#8217;s transition from hands-on coding to strategic management. He shares insights into his initial roles, where he juggled multiple tasks and managed client expectations as a freelancer. This foundation, not only honed his technical skills, but also prepared him for the complexities of leading a business.</p>\n\n\n\n<p>We talk about how Alexander&#8217;s management style has evolved over the years. Starting out,</p>\n\n\n\n<p>he faced the typical challenges of delegation and supervising a growing team. Trying to understand individual personalities and communication styles to create a functional working environment. His approach emphasizes the need for breaking down large tasks into smaller, more achievable goals. A method that has proven instrumental in managing both projects and people effectively.</p>\n\n\n\n<p>We also discussed the critical role of autonomy in the workplace, particularly how Alexander has learned to trust and empower his employees based upon their experience levels, leading to greater productivity and satisfaction for everyone.</p>\n\n\n\n<p>He reflects on the key lessons learned from the earlier phase of his career, where he underestimated the importance of project managers. And how this realization led him to restructure his business operations to optimize efficiency and output.</p>\n\n\n\n<p>It&#8217;s a fascinating conversation, and if you&#8217;ve wanted to start an agency, but have concerns about what that might bring, this episode is for you.</p>\n\n\n\n<p>A quick note before we begin the recording quality on Alexander&#8217;s side, wasn&#8217;t superb, but I&#8217;ve done my best to make the audio as easy to listen to as possible.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading to wptavern.com forward slash podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you. Alexander Gilmanov.</p>\n\n\n\n<p>[00:04:07] <strong>Nathan Wrigley:</strong> I am joined on the podcast today by Alexander Gilmanov. Hi, Alexander.</p>\n\n\n\n<p>[00:04:18] <strong>Alexander Gilmanov:</strong> Hi. Thank you for having me.</p>\n\n\n\n<p>[00:04:20] <strong>Nathan Wrigley:</strong> You are really welcome. You were brought to my attention, actually, what I&#8217;m about to say is not entirely true, and I&#8217;ll tell you why in a moment. But you were brought to my attention recently by Tammie Lister, who was recently on this podcast, and she mentioned that on a different podcast, she had been chatting to you about a subject which is going to be the main course of the podcast today. It&#8217;s all about moving away from being a developer, into being a manager.</p>\n\n\n\n<p>But the reason that I have known about you, if not spoken to you before, is because of the products that you&#8217;ve got in the WordPress space. And so let&#8217;s talk a little bit about that. First of all, Alexander, would you mind just introducing yourself? Maybe talk about the plugins that you&#8217;ve got in the WordPress space, just so that we know a little bit about you.</p>\n\n\n\n<p>[00:05:04] <strong>Alexander Gilmanov:</strong> Of course. Yeah, so as you already mentioned, I am the founder and CEO at the software products company. My own background used to be full stack development, a little bit of desktop development, and web development, and WordPress development. And I had a transition from being a developer to becoming a manager, and the founder, and the CEO of the company. Currently we are at 43 people, and still growing.</p>\n\n\n\n<p>So yeah, it was quite a journey. But before talking with Tammie and Jonathan, I didn&#8217;t realise actually that it might be of interest, and it might be useful to some developers out there, that are maybe also considering switching to managerial roles, or becoming founders.</p>\n\n\n\n<p>Then a couple of words on the products. Our first product that helped us to start the company was wpDataTables. It was initially a data management, but more a table plugin, a plugin that helped you create interactive tables on the website. Later we added charts, data management, database management, and now it does more and more in the area of data management, data visualisation, data manipulation, and so on.</p>\n\n\n\n<p>The other plugin that probably more people know is called Amelia. It&#8217;s a booking plugin, mostly appointments, bookings for businesses like salons, healthcare industry, home services, photographers. We have so many different use cases. So practically, any business that provides certain services within certain timeframes, and can use scheduling tools, accept online bookings, online payments, and there are lots of things around it.</p>\n\n\n\n<p>And our third product is called Trafft. It is actually something like a SaaS version of Amelia. It&#8217;s not a WordPress plugin, it&#8217;s a standalone platform, but we do have a native integration with WordPress. And the reason for that, why we decided to make it as a separate product, was because we saw that once businesses get to grow, they no longer want to manage the website, and the bookings from the same dashboard, from the same place.</p>\n\n\n\n<p>And also, many of them don&#8217;t want the burden of monitoring, backing things up, et cetera. Everything that an average WordPress hosting, many hostings don&#8217;t do that. And we do that for them on our platform. So yeah, that&#8217;s in short what we do.</p>\n\n\n\n<p>[00:07:39] <strong>Nathan Wrigley:</strong> That&#8217;s great. Thank you. A really interesting collection of products there. We are going to be telling the story really though of a part of your life. We&#8217;re not going to get into the personal things, but we&#8217;re going to talk about a real change in your life. Your move away from being a developer to being a manager of, currently, a company of 43 people. Which is no small task, I&#8217;m sure.</p>\n\n\n\n<p>You were saying to me, before we hit record, that you weren&#8217;t really sure that this story would be of interest to people. And obviously I&#8217;m in disagreement with that, because I&#8217;ve got you on the podcast to have that conversation. But there&#8217;s going to be a very large amount, I would&#8217;ve thought, of developers who listen to this podcast, people who are writing the code, working in an agency.</p>\n\n\n\n<p>And maybe there&#8217;s a proportion of them who are thinking about, well, what could I do with my life differently? Do I always have to be a developer? Is that something that I can move away from? And maybe management, owning a company, running a company, and all of that, would be of interest to them. So, okay, let&#8217;s rewind the clock. How far are we going back in time, before you had an intuition that development, for you, wasn&#8217;t going to be the rest of your life?</p>\n\n\n\n<p>[00:08:48] <strong>Alexander Gilmanov:</strong> I can&#8217;t think of an exact moment in time when it clicked. And also, I really have hopes that I will get the chance to code again one day. I really miss it, to be honest. But I would say, for me, it was a transition from being a developer, to being an entrepreneur and a founder. And being a manager is just one of the roles within being an entrepreneur.</p>\n\n\n\n<p>I think, almost from the beginning of my career, I did have an ambition of creating something of my own. So it was out there more or less all the time, I just didn&#8217;t know how to do that. I transitioned through being a developer. I didn&#8217;t start my company right away, but I created my first plugin, my first piece of code, and started selling it. And this was maybe the moment when the exact transition happened.</p>\n\n\n\n<p>But some changes in the mindset, I would say, happened before that, because I was freelancing a lot. I was doing a lot of freelance development back in my hometown, for some local companies. Later started working on some platforms like, I&#8217;m not going to call the names, but there are many freelance based platforms where you can get either a website, or part of the website to develop, as a freelancer.</p>\n\n\n\n<p>And I think being a freelancer really trains you for being your own manager. And that&#8217;s the first thing you learn, to first manage your own time, your own budgets, expectations of the client, all that. It helps you to start managing other people.</p>\n\n\n\n<p>[00:10:20] <strong>Nathan Wrigley:</strong> I think that managing other people is quite a skill. So being able to manage your own time is one thing, I&#8217;m okay at that. But if that were to stretch beyond the confines of my own life, I think that would be really difficult. And my guess would be that you&#8217;ve probably, in the growth of your business, you&#8217;ve probably had moments where it&#8217;s gone really well, and the management of the people has gone really well.</p>\n\n\n\n<p>Equally, I&#8217;m sure that there&#8217;s moments where you&#8217;ve looked at yourself and thought, oh gosh, this is not going so well. Are there any kind of fundamental skills, looking back over the last period of time, you think that you are equipped with? Whether that was through education, or whether that was just through the genetics that you were given. Are there any things that you think, looking back, okay, this thing equipped me to be a boss, and without that thing, have a long, hard think about acquiring that thing?</p>\n\n\n\n<p>[00:11:14] <strong>Alexander Gilmanov:</strong> Yeah, there were a few things in my career, and my personal life that helped me with that. And I think there are two parts of that. First is, I&#8217;d say managing tasks and understanding the whole, and then dividing the whole into subtasks. Seeing the wider picture, and then dividing it into details, is like one skill.</p>\n\n\n\n<p>Very important for a manager, for a product manager, whatever you name it. I mean, it can have different variations. It can be just developer manager, or like engineering manager. But more or less, this is the fundamental skill.</p>\n\n\n\n<p>You need first to understand, what are we working on? What is something we want to achieve, the end value? We want to give our users, our customers, and then divide it into independent tasks. This is not something that to get equipped with, I&#8217;d say.</p>\n\n\n\n<p>For me, I think the first very large project was my PhD study, because it&#8217;s project that lasts for, for me it lasted almost four years. It had lots of components, very different ones like writing the study itself, writing the software, preparing the scientific part, writing scientific publications, leading some courses in the university, finding opponents in the scientific world.</p>\n\n\n\n<p>All of this takes a lot of time. Most of the things won&#8217;t go as planned. You need to take a step back 9 out of 10 times. This trains your brain to approach this very calmly, not rush things. This creates sort of a skillset you need to manage. First manage yourself, then other people.</p>\n\n\n\n<p>This is, I&#8217;d say, more or less a hard skill. Something you can manage through project management software, task lists, checklists, this sort of thing. But more importantly, you need to understand how to communicate with people. How to talk with people. How to explain things to people. So all of this falls under soft skills.</p>\n\n\n\n<p>And I think it was one of the key things for me, because I always worked with computers. And then you start working with human beings that don&#8217;t have algorithms, don&#8217;t have buttons, procedures. You have two developers, but both have different characters, and you need to approach them differently.</p>\n\n\n\n<p>And yeah, this is also not something I&#8217;d say you come equipped with, and you need to learn that. For example, initially I tried to solve every issue that arises with an email. And sometimes when I was a little bit scared of something or frustrated, I would write a very angry email, and write it to the whole company and say like, this is your final warning, and things like that.</p>\n\n\n\n<p>And it took me maybe a year or two to realise that it&#8217;s actually the wrong way to solve things, and I only create internal pressure and frustration for people, and create more distance between us, and ultimately doesn&#8217;t serve the end purpose.</p>\n\n\n\n<p>So yeah, for me, as a developer, it was maybe one of the hardest parts. To have internal meetings with the team, to speak with people one-on-one, in the team meetings have retrospectives, share openly what maybe frustrates me, and allow them to share openly what frustrates them, and not be afraid that I as a boss, as a manager, will punish them somehow. So I&#8217;d say those are the categories of skills you need to develop to become a manager.</p>\n\n\n\n<p>[00:14:36] <strong>Nathan Wrigley:</strong> I think that&#8217;s really interesting. You know, you talked about the PhD, obviously this giant four year project, where you can imagine the goal, the goal line, the finish line, four years away, and you&#8217;re on day one. You know that this giant thing is stretching out ahead of you, I guess it is a process of just, okay, breaking it down. What can I do this year, this month, this day?</p>\n\n\n\n<p>And that atomising of it all, just sort of trying to distill it into different jobs, that&#8217;s really important. I don&#8217;t think I&#8217;m good at that. I&#8217;m sure that my characteristics aren&#8217;t very good at taking in the whole, and breaking it down in a calm way. But having that capability, I guess could be learnt. But learning and having that capability over time, really important.</p>\n\n\n\n<p>But also, like you said, the human element is maybe even more important at the end of the day. Because you&#8217;re not going to get anything out of your coworkers, your employees, if they don&#8217;t feel compelled to work with you, and for you. If there&#8217;s just tension or, goodness, even hatred, then the whole thing is going to collapse like a house of cards.</p>\n\n\n\n<p>But forgive me, dear listener, you are listening to this. I have this intuition that developers, now, this is not going to be the case for everybody, but I think that developers can have a certain tendency to, there&#8217;s just a way of being a developer, isn&#8217;t it? There&#8217;s a certain mindset which works effectively with code, and it doesn&#8217;t always translate into working with humans.</p>\n\n\n\n<p>And so being able to stop yourself and say, oh hang on, that is not an algorithm standing over there. If I tell it to do this thing, it might go off and do something entirely unexpected, and I need to be able to accommodate that. I need to be able to understand that. So identifying that in yourself is, yeah, it&#8217;s pretty impressive.</p>\n\n\n\n<p>And the fact that you&#8217;ve been able, over time, to unpick that in yourself and say, well, hang on Alexander, slow down. Don&#8217;t write that email because they&#8217;re not an algorithm. Think about the human, we&#8217;ll see where this goes. Okay, this is really interesting.</p>\n\n\n\n<p>[00:16:33] <strong>Alexander Gilmanov:</strong> Just one thing came to my head. One thing I remembered while we were talking. One of the switches I had in this process was, at first when I started working with a team, the team of developers, I tried approaching those people as processors, servers, something like that. And like really giving them detailed instructions on what we need to do, and how we need to do this.</p>\n\n\n\n<p>And then when something didn&#8217;t quite work out, I think, okay, maybe the instruction isn&#8217;t detailed enough, so let&#8217;s take every step, and give an instruction for every step. And in the end, it turned out to be harder to prepare all those instructions, instead of just doing things all by myself.</p>\n\n\n\n<p>It&#8217;s sometimes easier to write a piece of code myself, than to create an instruction on like how the coach should look, where to put all the classes and methods, and all that. And this is something, it didn&#8217;t come overnight. I realised that, first of all, you need to hire the right people for the job. So you can&#8217;t just hire a student and give a senior grade task, and expect it to be delivered.</p>\n\n\n\n<p>Then when you have the right person, yes, you do need to give them guidelines, and the end goals, and the problem, and good description of what we need to achieve in the end, but you don&#8217;t need to guide them all the way through. And especially for developers, when you are managing developers, you are like taking away all the juice from their job if you&#8217;re giving them too precise instructions. Because they want to create, they want to think of their own architecture, how they write their own elegant code. And if they receive an instruction, like if they&#8217;re a script or a server, it&#8217;s just not interesting for them.</p>\n\n\n\n<p>[00:18:08] <strong>Nathan Wrigley:</strong> I think that&#8217;s really interesting. The idea being that, obviously as a manager, you have to manage. There has to be a certain amount of that. But also there has to be an element of, okay, here&#8217;s the task, just go ahead and do it. Not prescriptively writing the exact instruction for every single facet of that job.</p>\n\n\n\n<p>Obviously, enough instruction so that the job can be understood by that person, but not standing over them every minute of every day just worrying about whether it&#8217;s going to be achieved. I guess the better employees will figure that out for themselves. They&#8217;ll go away, they&#8217;ll have autonomy, if they&#8217;re confused, they&#8217;ll come back, you can have a conversation. It&#8217;s not always top down that works most effectively.</p>\n\n\n\n<p>[00:18:48] <strong>Alexander Gilmanov:</strong> I would say you need to approach different employees differently. So when interns just join us, developer interns, actually they do want this kind of instruction. And it&#8217;s better to have someone mentor them, do peer review, give them guidance, and provide instructions for how to develop a task. They would actually enjoy it much more because, if they join a company after, for example, graduating, and they didn&#8217;t yet have some practical coding experience, they want this from the company. They want to get some guidance, some mentoring, some senior developer to evaluate their code, and point the mistakes.</p>\n\n\n\n<p>But as they get more senior, actually autonomy is a very important motivation factor. And if you take it from them, you demotivate them. Because seniors want to research modern technology, libraries, services. And if they receive instructions like, use this library, the task gets too dull for them.</p>\n\n\n\n<p>[00:19:48] <strong>Nathan Wrigley:</strong> Yeah, so having a handle on each employee, and judging where they are in the hierarchy of all of that. So, like you said, somebody that&#8217;s new may want to be shepherded and guided much more, because they are really unfamiliar with the company culture, the expectations of the work that they need to output on a monthly basis. But as experience develops, and your relationship with them grows, I guess, you know where the boundaries lie a little bit more, because you&#8217;ve built up that relationship.</p>\n\n\n\n<p>You know that if you give them an incredibly difficult task, and don&#8217;t give them too many instructions, they can do it. But that other person over there, they might need a bit more shepherding, even though they&#8217;re, I don&#8217;t know, more senior. Okay, so getting to know your employees is a crucial part.</p>\n\n\n\n<p>Now, I have to say, Alexander has shared with me some show notes which are amazing. It&#8217;s very rare that the guest goes into such enormous detail, and so I&#8217;m incredibly grateful for that. I know that it&#8217;s also so that you can structure your own thoughts about blog posts, and things in the future about this topic.</p>\n\n\n\n<p>But one of the sections which I thought was of most interest was how you charted your personal journey from, well, the different kind of work that you did. So from being a freelance, to working with friends. And I&#8217;d just like you to jump through that history for us, because it may be that somebody listening to this is somewhere on that ladder of different things. And the evolution that you&#8217;ve gone through over time, beginning with freelancing, maybe it&#8217;s hard for you to sum all of that up, but I&#8217;m going to hand it over and see if you can do that.</p>\n\n\n\n<p>[00:21:11] <strong>Alexander Gilmanov:</strong> So yes, I mentioned initially, and as you mentioned right now, I started with freelancing, and it taught me a lot about managing. Because management, especially when you&#8217;re not the owner, and when it&#8217;s more like an agency work, where you develop something for clients, is about organising tasks, about organising time, maybe managing others. But it&#8217;s also about managing the client&#8217;s expectations, understanding what they want.</p>\n\n\n\n<p>And this is sometimes the hardest part, especially for freelancers. People keep coming back and saying, they know what they don&#8217;t want, but they&#8217;re not sure about what they want to achieve in the end. And getting a specific requirement out of this conversation is very hard. But it&#8217;s also a very tough school, and it helped me later in the journey.</p>\n\n\n\n<p>And as my freelancing evolved, at one point the projects started growing, and at one point it wasn&#8217;t just small website that I could develop in three, four weeks. It was something like a web app that people want developed maybe in a month or two, and this is something I cannot deliver on my own. I had to start thinking about building a team back then.</p>\n\n\n\n<p>And I had a couple of friends, and naturally we started working with them. And because they were my friends, we were relatively similar in the coding styles. We understood each other really well. The management part came very natural. So I would just prepare the requirements, divide it between three of us. And we sat in the same room, and it was very easy to think. And actually the first experience was very inspiring. We were able to deliver things. We scaled the development and it went well.</p>\n\n\n\n<p>[00:22:50] <strong>Nathan Wrigley:</strong> Can I just interrupt there? Just very briefly. Do you ever look back on that time and think, I wish I&#8217;d stayed there? Because that sounds like a really, a nice environment to work in. I mean, obviously, you know, the financial reward of that probably isn&#8217;t quite so great. Maybe the complexity of the work that you can take on, maybe isn&#8217;t so great. But I imagine there&#8217;s a lot of people who are there and thinking, well, actually that&#8217;s okay. I&#8217;ve got my friends around me, the code is something that we can all share and understand, life&#8217;s good.</p>\n\n\n\n<p>[00:23:19] <strong>Alexander Gilmanov:</strong> Sometimes it is. For me particularly, it wasn&#8217;t, because it was still early in the journey, the level of projects wasn&#8217;t something which I wanted to have. The good thing is, one of the friends is right here with me today in the office, so he stayed with me on the journey.</p>\n\n\n\n<p>[00:23:36] <strong>Nathan Wrigley:</strong> It does sound, from what you&#8217;ve just said there, that you&#8217;ve always maybe been driven by growth, complexity, a difficult challenge.</p>\n\n\n\n<p>[00:23:44] <strong>Alexander Gilmanov:</strong> Yeah, that&#8217;s the entrepreneur gene, I would say. There is something inside entrepreneurs that always pushes us to develop, to grow, to find for what&#8217;s next, all the time.</p>\n\n\n\n<p>[00:23:55] <strong>Nathan Wrigley:</strong> Okay. So, sorry for the interruption. You were working with your friends and I&#8217;ll let you continue.</p>\n\n\n\n<p>[00:23:59] <strong>Alexander Gilmanov:</strong> When we could work on the same project, it was great. But at certain points they had projects of their own, because they were also freelancing. And I started my first experiments with hiring other freelancers that I didn&#8217;t know. Finding them through job ads, tried finding them through also freelance platforms like subcontractors. Tried finding them through recommendations. And that&#8217;s where my first real life entrepreneurial and managerial challenges came in.</p>\n\n\n\n<p>Most of the managers go through all these steps. They find a guy that, he&#8217;s the right guy for the job. We start working, everything is fine for the first few days, and then he disappears, or he delivers something that is far from what was agreed, or he&#8217;s constantly late, or they try to cut corners. Developers can identify pretty easy when logic is mixed with templates, or things like that. Which is much faster to code, but then it doesn&#8217;t scale, and creates constant problems for ongoing development.</p>\n\n\n\n<p>Yeah, all those things started happening to me, and the first failures came when some of them disappeared completely, like two days before the deadline, without sharing the code with me. Things like that happened, and oftentimes I would say it&#8217;s just easier to stay freelancing on my own. If you want something done right, do it yourself. Yeah, this is kind of the belief that is common between many people, but I don&#8217;t find it to be true today.</p>\n\n\n\n<p>[00:25:28] <strong>Nathan Wrigley:</strong> I&#8217;m going to interrupt there just summarise, if that&#8217;s alright? So the journey begins with you freelancing. The freelancing then gets mixed up with friends and colleagues, and people that you know. Then the complexity of that, because you&#8217;ve got projects and you need more people, you have to begin finding people. And so at this point, problems start to occur because the people don&#8217;t do what you expect them to do. So maybe there&#8217;s a story in there about how you communicate with what are essentially complete strangers, you know, what&#8217;s the level of that?</p>\n\n\n\n<p>But also, you know, they&#8217;ve just got their own agendas, and they miss work, they cut corners, and what have you. And so all of a sudden, you want to grow this business, but you&#8217;re now, everything&#8217;s collapsing around you a little bit, because of unexpected problems that the first time around you wouldn&#8217;t anticipate. You&#8217;re not going to go into it thinking people are going to let me down, presumably. You&#8217;re going to go into it thinking, well, I&#8217;m going to hire somebody, they&#8217;ve got a good reputation, they&#8217;re going to deliver me quality code, and then life gets in the way, and all of these problems occur. Okay, right. Keep going, this is great.</p>\n\n\n\n<p>[00:26:32] <strong>Alexander Gilmanov:</strong> Thank you for summarising. I didn&#8217;t plan it so much in advance, so I might be jumping from one thought to another. So yeah, this is the time in my journey where I realised that I am actually lacking some experience in large scale projects, in larger teams. I don&#8217;t know how the really big projects are developed.</p>\n\n\n\n<p>And back then when we worked with friends, when I worked as a freelancer, most of those projects didn&#8217;t survive after 12 months initial period. Those were very early startups, and most of the time I felt like we are developing stuff for the trash can practically, because we are working hard on it, and then the project isn&#8217;t funded anymore, and just basically dies.</p>\n\n\n\n<p>And that&#8217;s why I decided to take a break in this entrepreneurial journey, and moved to a larger city, joined a large German company, a MarTech company, and stayed with them for three and a half years. It really helped me structure the thinking, and understand how project management, and the development process, and the continuous integration, many other things in large scale projects.</p>\n\n\n\n<p>How do all these things work? And this is probably the first time in my career when I encountered, real project managers. Before that it was more or less informal, unofficial, people that started their own startup were managing the project.</p>\n\n\n\n<p>And in this company we had teams of five developers. Every team had a project manager. We were using a specific development process with sprints, with tasks assigned, with a way to test the tasks, staging environment, development environment, all of these. Many of those things we previously, we did intuitively. In this larger company, I had the opportunity to learn it from the inside, and it really helped me.</p>\n\n\n\n<p>[00:28:21] <strong>Nathan Wrigley:</strong> So, I don&#8217;t know how to phrase this question. I&#8217;ll try my best. Did you begin working for this larger agency intentionally to learn? Or is it that you now look back and realise that you learned? Because I&#8217;m imagining, again, people listening to this, maybe they&#8217;re in the moment that you were, where there were lots of freelancers, and it was all a bit of a muddle. And they&#8217;re looking to fix that problem.</p>\n\n\n\n<p>Your way around that was to go and work for three years. I mean, three years is a good long time, isn&#8217;t it? Where you would be surrounded by people who already had the structure. You would learn it by osmosis, it would be part of your daily work to figure all this stuff out, with the help of others.</p>\n\n\n\n<p>So, did you deliberately go knowing that you were going to do it for a short amount of time to learn the processes? Or is it just that after three years you thought, oh, look what I&#8217;ve learned?</p>\n\n\n\n<p>[00:29:11] <strong>Alexander Gilmanov:</strong> It was, I&#8217;d say a mix of both, but more so it was intentional. At one point I looked back and I like, okay, we&#8217;ve delivered 50 websites maybe, and two or three small platforms that never survived. Do I really have the experience and seniority, and the level of knowledge and understanding that I wanted to. And when I honestly admitted that I don&#8217;t, I realised that, okay, maybe I shouldn&#8217;t be rushing into entrepreneurship. Take a step back, join a company that had it figured out.</p>\n\n\n\n<p>And initially when I joined the company, I thought it was going to be only about maybe 4, 12, 18 months. But the company was so good, and people were so good. At one point after the first year, I didn&#8217;t even think about getting back to the entrepreneurial journey, because when you have everything figured out around you, even when you do have these entrepreneurial genetics, it&#8217;s nice to have the pay date on the first of every month, and you have predictability, and you have other people worrying about things. So that&#8217;s one of the reasons why I stayed for three years there and not for one year.</p>\n\n\n\n<p>[00:30:16] <strong>Nathan Wrigley:</strong> Can I ask, okay, after three years, why then change? Was it just the entrepreneur in you, who just couldn&#8217;t quite reconcile the deep desire that you had to do your own thing with your reality? You know, you&#8217;re turning up to work and getting a paycheck, and all of that. I&#8217;m guessing that&#8217;s more likely. You just evolved out of it and thought, I want that in my life again, I want to be in charge of things, figuring things out again.</p>\n\n\n\n<p>[00:30:40] <strong>Alexander Gilmanov:</strong> I think that in the essence, yes, it was that. Because at one point I started freelancing again in my own spare time. Practically, I moved to a larger city and I didn&#8217;t have friends, I didn&#8217;t have a girlfriend, I had all the time in the world. After a full-time job, I also had a few more hours where I could do something.</p>\n\n\n\n<p>So at one point I started freelancing again, but I could do it on a different level. And this is when I started the pet project, which ended up being first PHP data tables, a PHP script for rendering tables. And then I wrapped it as WordPress plugin, and published the WordPress plugin.</p>\n\n\n\n<p>It was still a pet project, but then when I started seeing people buying it, liking it, enjoying it, using it in different parts of the world, people started sending me requests for more features. I started receiving support requests.</p>\n\n\n\n<p>For me, it was so inspiring, and I realised that maybe $100 earned through selling my own piece of software, are more dear to me than $1000 earned through working at a full-time job.</p>\n\n\n\n<p>[00:31:45] <strong>Nathan Wrigley:</strong> Oh that&#8217;s such an interesting sentence. That&#8217;s really interesting. Okay, alright. Sorry to interrupt. I just thought that was worth calling out.</p>\n\n\n\n<p>[00:31:53] <strong>Alexander Gilmanov:</strong> At one point, I just couldn&#8217;t help but invested more and more time into my own thing, my own baby. When you see it&#8217;s growing, it&#8217;s a feeling you don&#8217;t get from anything else really. At one moment it started selling really well. It wasn&#8217;t still enough to become a substitute for a full-time job. People were using the plugin, and they wanted also to add features X, Y, Z, and they were ready to pay for it. And I started charging higher and higher hourly rates. I figured out, people are still happy to pay those higher hourly rates. And I just decided to take the risk, to quit my full-time job, and to start a company.</p>\n\n\n\n<p>I was still relatively young, I was like 27, 28 back then. I decided that, what do I get to lose? Maybe I will lose one or two years. I can always get back to full-time job, some other company. And there is nothing like this experience. Yeah, it was a very interesting moment in my journey. And this is actually the next step.</p>\n\n\n\n<p>[00:32:50] <strong>Nathan Wrigley:</strong> I was just going to say though, you&#8217;re in a really different place, aren&#8217;t you? Because if you go back to your hiring freelancer moment, there were all the trip wires that you went through, and the things that you did, in air quotes, incorrectly. You are now armed with three years of knowledge of working at an agency. There&#8217;s a whole bunch of things that you will now not get wrong, because you&#8217;ve seen how to grow a business, what kind of processes need to be in place. And so, okay, let&#8217;s go, starting my own company.</p>\n\n\n\n<p>[00:33:17] <strong>Alexander Gilmanov:</strong> Yeah, that was the next step. And this is when I needed, had to become project manager, the office manager, finding an office, changing bulbs, finding furniture, hiring manager, developer, all that. I had to divide my day in small shifts. For two hours I&#8217;m an office manager, for two hours I&#8217;m a product manager.</p>\n\n\n\n<p>It was an interesting time, and I think I did it at the right moment, I was still full of energy. I mean, I&#8217;m still full of energy, but I don&#8217;t know if I would have the guts now to enter the same journey once again. I have family now, I need my own time. Back then I did have the luxury of waking up at whatever time I wake up, and then just work for 12, 14 hours, and then just go back to sleep. This was the whole life for the first year or two of my company in the beginning.</p>\n\n\n\n<p>[00:34:04] <strong>Nathan Wrigley:</strong> You just described it as an interesting time. You know, changing light bulbs, picking out furniture. Interesting is an interesting word. It&#8217;s kind of implies that there&#8217;s a little bit of frustration there maybe. Jobs that you probably don&#8217;t need or don&#8217;t wish to do, but need to be done. Basically, it&#8217;s got to be you, I guess. You know, the light bulb&#8217;s gone, okay, who&#8217;s going to change it? Let&#8217;s look around, oh me. The carpet, somebody spilled the coffee on the carpet, who is going to, oh me. That&#8217;s a big change in life, suddenly. I guess, yeah, interesting sort sums it up. Frustrating, but useful and necessary.</p>\n\n\n\n<p>[00:34:38] <strong>Alexander Gilmanov:</strong> Yes, exactly as you described it. And this is something that happens with bootstrap founders. It&#8217;s not like you become a boss, and everybody starts running around you. For the first year or two, it&#8217;s the other way around. You have to round around everybody and everything, and make sure things don&#8217;t fall apart. Because when you start something new, it has a tendency to die initially, in the first year or two.</p>\n\n\n\n<p>I mean, things just fall apart. Servers are falling, light bulbs are going out, the first developer you hire decides to change the job in two months, and you need to rehire, and to onboard, and to go through everything once again. So I think only after it was maybe 10 or 15 people working in the company, I could relax a little bit. Okay, there are people now who take care of different segments of the job.</p>\n\n\n\n<p>But initially, especially as we were combining developing our own product, and working as an agency on clients, on software. It was an interesting time. It was frustrating. It was tough. It was a lot of stress, because you practically depend on every client. If one client decides to stop working with you, you immediately don&#8217;t have the funds to keep paying the salaries that you are already committed to.</p>\n\n\n\n<p>So there is a lot of stress involved in the first years, but also a lot of inspiration. A lot of great emotions, because you see how things grow, and they grow really fast in the first year or two. Because growing from two people to ten people is X5 growth. These initial steps, it&#8217;s wow, amazing.</p>\n\n\n\n<p>Right now we would add seven or eight people. I wouldn&#8217;t even notice much of a difference, but back then it&#8217;s changing things completely. And yeah, so you are growing your baby, and getting to do things you&#8217;ve never done before.</p>\n\n\n\n<p>Getting back to the project management side of things, initially I didn&#8217;t even think about hiring project managers, mostly because of the funding restrictions. And also mostly because, initially when we started doing agency work, we were outsourcing developers. We were outsourcing developers on hourly basis, or per seat basis. And I would say there was no chance, back then in 2013, 14 to sell project manager seats to a client.</p>\n\n\n\n<p>And I actually, for few years after that, it took maybe five or six years for the market, this kind of market outsourcing market, for clients to figure out the project managers are actually crucial to project success. But back then I had to do it all on my own. And when we had eight or ten developers, I realised that it&#8217;s physically impossible to do it like this anymore.</p>\n\n\n\n<p>I had to be project manager on every project, including our own product, plus three or four client ongoing projects. I had to know exactly what happens, what piece of code was released, what we are planning to do. And I just realised, I am losing quality on all fronts.</p>\n\n\n\n<p>[00:37:33] <strong>Nathan Wrigley:</strong> Of all of the bits and the pieces that I read, that bit stuck out to me as a real moment for you. The realisation that, I need to hire people to shepherd the people. I can&#8217;t do everything myself, and I have to allow people to be in charge of bits of my business, and to manage those projects.</p>\n\n\n\n<p>And maybe that is a difficult thing to let go of, because in so many ways, project management from a developer point of view probably looks like, well, that&#8217;s a strange role. What are they actually doing? They&#8217;re just going to meetings all day, and they have more meetings after the meetings. And yet it&#8217;s really essential, or at least that&#8217;s the conclusion I think you drew.</p>\n\n\n\n<p>[00:38:14] <strong>Alexander Gilmanov:</strong> Yes, exactly. And I remember my own thoughts, my own perception of project managers, while I was still a full stack developer in a large company. And we would talk, as developers, we would talk between each other like, why do these guys get to evaluate our job? They know nothing about coding, they know nothing about elegance of the code, coding standards, they don&#8217;t contribute to the software, yet they are our bosses, and they rate our work, they try to push us to do more. This is really unfair, that was my own perception.</p>\n\n\n\n<p>And to a certain extent, unfortunately, I must say, some less experienced managers can do that. They can push people too much, they can come across as bosses, which I think is unnecessary in the software world. You don&#8217;t need really a boss, like a manager to be a boss and to be above you.</p>\n\n\n\n<p>When I started doing all of that myself, I quickly realised that like, there is no way around syncing all the stakeholders, but having meetings. And at some point you get to 10 meetings per day, or something like that, if you have many projects. This is something that&#8217;s unavoidable, and actually it&#8217;s the most efficient way to sync, and to coordinate things.</p>\n\n\n\n<p>[00:39:26] <strong>Nathan Wrigley:</strong> Would it be fair to say, now, that you are, you know, you&#8217;ve really removed yourself from the coding side of things, and you are basically project manager for the entire business. So maybe you are a project manager of project managers, which sounds strange to say. But you are managing, and you&#8217;ve totally moved away, and you&#8217;ve realised that this is now the bit of the business which you are best placed into.</p>\n\n\n\n<p>[00:39:49] <strong>Alexander Gilmanov:</strong> Yes. I think the key for scaling is focus. Whenever the revenue allows, whenever project scale allows, I like to identify things that were shared, things that one person combined, maybe two projects or two different roles, and to hire people that would do just one thing with 100% focus.</p>\n\n\n\n<p>I am now maybe even on the third level of abstraction, third layer as developer. Developers call this like abstraction layer. So I&#8217;m managers, above managers, above managers. And we do have different role names in the company, like product owners, product managers, team leads. We also try to, when possible, maybe separate people management from processes management, because different mindsets are needed for those.</p>\n\n\n\n<p>It&#8217;s great when one person can combine both. Many people are great at that. Sometimes it&#8217;s better to give the processes management to person who really likes the admin stuff, and people management to someone who is an extrovert, and is just great with people naturally, without some tension. Because for me still, I&#8217;m very introverted. Dealing with people still comes with a certain tension for me.</p>\n\n\n\n<p>[00:41:03] <strong>Nathan Wrigley:</strong> I&#8217;d like to say a big, thanks to Alexander for talking with me on the jukebox podcast today. Don&#8217;t forget that the conversation will continue next week, where we explore some of the practical steps of growing a business.</p>\n</div>\n\n\n\n<p>On the podcast today we have <a href=\"https://www.linkedin.com/in/alexander-gilmanov-tms/\">Alexander Gilmanov</a>.</p>\n\n\n\n<p>Alex comes to us today from Belgrade, Serbia. He’s a full-stack developer with a rich heritage of freelance and agency work. His company officially launched in 2014, and they’ve continued work with clients, as well as creating a range of WordPress plugins, and their own SaaS apps, mainly in the online booking space.</p>\n\n\n\n<p>Slightly unusually for this podcast I decided to break the content up into two parts. You’ll hear the first part today and part two will be coming out in the next episode.</p>\n\n\n\n<p>If you’re a developer and are in the weeds of writing code, perhaps you’ve thought about a change of direction. This could be changing the place where you work, but it could also mean starting an agency and moving towards a more managerial role. This is what Alexander did, and this next podcast charts his journey. The highs and the lows, the epiphanies and the moments of regret.</p>\n\n\n\n<p>We explore Alexander’s transition from hands-on coding to strategic management. He shares insights into his initial roles, where he juggled multiple tasks and managed client expectations as a freelancer. This foundation not only honed his technical skills but also prepared him for the complexities of leading a business.</p>\n\n\n\n<p>We talk about how Alexander’s management style has evolved over the years. Starting out, he faced the typical challenges of delegation and supervising a growing team, trying to understand individual personalities and communication styles to create a functional working environment. His approach emphasises the need for breaking down large tasks into smaller, more achievable goals, a method that has proven instrumental in managing both projects and people effectively.</p>\n\n\n\n<p>We also discuss the critical role of autonomy in the workplace, particularly how Alexander has learned to trust and empower his employees based on their experience levels, leading to greater productivity and satisfaction for everyone. He reflects on the key lessons learned from the earlier phase of his career, where he underestimated the importance of project managers, and how this realisation led him to restructure his business operations to optimise efficiency and output.</p>\n\n\n\n<p>It’s a fascinating conversation, and if you’ve wanted to start an agency but have concerns about what that might bring, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p><a href=\"https://wpdatatables.com/\">wpDataTables</a></p>\n\n\n\n<p><a href=\"https://wpamelia.com/\">Amelia booking plugin</a></p>\n\n\n\n<p><a href=\"https://trafft.com/\">Trafft</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 15 May 2024 15:37:11 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:41;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:21:\"Matt: Sabbatical Wrap\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=114289\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"https://ma.tt/2024/05/sabbatical-wrap/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:4436:\"<img width=\"604\" height=\"453\" src=\"https://i0.wp.com/ma.tt/files/2024/05/IMG_6094-1024x768.jpg?resize=604%2C453&ssl=1\" alt=\"\" class=\"wp-image-114293\" />\n\n\n\n<p>Today is my first day post-<a href=\"https://automattic.com/benefits/sabbatical/\">sabbatical</a>, getting back in the swing of things with <a href=\"https://automattic.com/\">Automattic</a>. <a href=\"https://wordpress.org/\">W.org</a>,  all the <a href=\"https://audrey.co/\">things</a>. What a unique experience! I found the lead up to the sabbatical and planning process to be infinitely valuable, the sabbatical itself to be interesting experentially, and I&#8217;m curious to see what the post-sabbatical effects are. I have that nervous excitement like it&#8217;s the first day of school, which I haven&#8217;t felt in years.<em> What should I wear? Who will sit with me at lunch?</em></p>\n\n\n\n<p>I could now <a href=\"https://ma.tt/2024/02/samattical/\">give a much better talk about the value of sabbaticals</a>, having finally done one myself vs observing the hundreds that have taken place at Automattic. Like having a kid, it&#8217;s something you can understand intellectually but the direct experience is profound in ways that are hard to articulate.</p>\n\n\n\n<p>There&#8217;s so much to catch up on and it&#8217;s kind of delightful to check in on progress of things after a few months rather than day-to-day like I normally do. If I had one bit of advice it would be to not get a big surgery  (I had a sinus one) or plan for other major health things during a sabbatical, that should be on a different track if you can help it.</p>\n\n\n\n<p>At <a href=\"https://ma.tt/2024/02/samattical/\">the beginning</a> I allowed myself two goals around sailing and chess. Sailing I decided to postpone to take advantage of a peak opportunity in July, but chess has been a fun incorporation into my daily habits and also incredibly humbling playing with folks who have been at it longer. The thing I didn&#8217;t plan for that became actually really important to me was getting back to the saxophone, not even trying to perform but the ritual and zen of long tones and practice is incredibly grounding in a way I didn&#8217;t know I was missing.</p>\n\n\n\n<p>A few bullet point highlights:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rowed to Alcatraz.</li>\n\n\n\n<li>Got Covid the 4th time.</li>\n\n\n\n<li>Went to Super Bowl.</li>\n\n\n\n<li>Spent time at my alma mata University of Houston.</li>\n\n\n\n<li>Toured the modern cathedrals of datacenters.</li>\n\n\n\n<li>Did a ton of health scans, blood tests, doctor meetings.</li>\n\n\n\n<li>Got my DEXA body fat down to 17.9%.</li>\n\n\n\n<li>Skied Big Sky and Yellowstone Club.</li>\n\n\n\n<li>Went to friend&#8217;s 40ths and 50ths.</li>\n\n\n\n<li>Got a major sinus surgery.</li>\n\n\n\n<li>Hosted an <a href=\"https://ma.tt/files/2024/05/644-upload.jpeg\">epic eclipse party from a plane</a> with 100+ flash talks.</li>\n\n\n\n<li>Studied <a href=\"https://en.wikipedia.org/wiki/Qigong\">Qigong</a> and yoga.</li>\n\n\n\n<li>Spent time in Houston, San Francisco, Big Sky, Austin, Orlando, Tokyo, Taipei, Amsterdam, Paris, and Mallorca.</li>\n\n\n\n<li>Cleaned up a ton of personal projects.</li>\n\n\n\n<li>Read a ton.</li>\n\n\n\n<li>Swam in the ocean.</li>\n\n\n\n<li>Played saxophone at 40k feet.</li>\n\n\n\n<li>Equine therapy.</li>\n\n\n\n<li>A lot of progress on renovation projects in Houston and San Francisco.</li>\n\n\n\n<li>Hiked many places, walking in general more than normal.</li>\n\n\n\n<li>Tweaked my back. :/</li>\n\n\n\n<li>Couple of podcasts and interviews, a few meetings.</li>\n\n\n\n<li>Binged <a href=\"https://en.wikipedia.org/wiki/3_Body_Problem_(TV_series)\">Three Body Problem</a>.</li>\n\n\n\n<li>Did a lot of solo time and introspection.</li>\n</ul>\n\n\n\n<p>Also, there was actually a lot of Automattic stuff happening most notably the <a href=\"https://ma.tt/2024/04/beeper-texts/\">acquisition of Beeper</a>! I wasn&#8217;t able to unplug as much as I hoped, but I did definitely reverse my normal priorities. One thing I really missed was that I had very high hopes to see a lot of people, but a lot of stuff came up so outside of the events it was probably smaller social circle than I normally have.</p>\n\n\n\n<p>It does make me think about apophatic theology or <a href=\"https://fs.blog/a-wonderfully-simple-heuristic-to-recgonize-charlatans/\">how Nassim Taleb talks about <em>via negativa</em></a>. Whatever you&#8217;ve been doing, it&#8217;s nice to try the opposite for a while, just to see what happens.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 15 May 2024 13:35:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:42;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"Akismet: What is CAPTCHA? How Do CAPTCHAs Work to Stop Spam?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://akismet.com/?p=283920\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:41:\"https://akismet.com/blog/what-is-captcha/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:28639:\"<p>Solving CAPTCHAs can seem like playing an endless game of “I Spy”. Everyone who’s tried to fill out a form on a website knows the feeling of being deemed a robot by these digital bouncers.&nbsp;&nbsp;</p>\n\n\n\n<p>Since the early 2000s, CAPTCHAs have been asking us to prove our humanity by identifying squiggly letters, solving random puzzles, and identifying all manner of real-world items, from bicycles to traffic lights.&nbsp;</p>\n\n\n\n<p>They’re a big deal on the web. <a href=\"https://trends.builtwith.com/widgets/captcha\">BuiltWith found</a> a CAPTCHA on at least one third of the top one million active websites. 90% of those were using Google’s ReCAPTCHA service.&nbsp;</p>\n\n\n<p>In this article, we’ll look at what CAPTCHAs are and some of the different versions available. We&#8217;ll review a brief history of CAPTCHAs, explore how they work, and consider whether CAPTCHAs really help sites control spam and bots. Then, we’ll see how CAPTCHAs compare to services like Akismet, which keeps spam and bots at bay without requiring users to decipher twisted texts or grainy images.&nbsp;</p>\n\n\n<span id=\"more-283920\"></span>\n\n\n\n<h2 id=\"what-are-captchas-how-do-they-work \" class=\"wp-block-heading\">What are CAPTCHAs? How do they work?&nbsp;</h2>\n\n\n\n<p>CAPTCHAs are used to distinguish between humans and bots. It stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. What’s a Turing test?&nbsp;&nbsp;</p>\n\n\n\n<p>The idea of using Turing tests to deal with spam was developed in the late 1990s and was <a href=\"https://en.wikipedia.org/wiki/CAPTCHA\">first used commercially</a> by idrive.com and then-fledgling company PayPal. The term was officially named by Luis von Ahn and his colleagues at Carnegie Mellon University in 2003, though other researchers mentioned it in published papers <a href=\"https://www.tandfonline.com/doi/full/10.1080/24701475.2020.1831197\">as early as 2001</a>.&nbsp;</p>\n\n\n\n<p>CAPTCHAs are based on the idea that some simple human tasks are quite difficult for computers to do, like recognizing distorted text, images, and even audio. Most CAPTCHAs are two-step tests:&nbsp;&nbsp;</p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>The website generates some random string of characters or images and embeds them in a webpage</strong>. The text and images are usually distorted to make them harder for optical character recognition (OCR) software to read. Images are usually categorized by theme, like animal, vehicle, or streetlights.&nbsp;</li>\n\n<li><strong>The website asks the user to either enter the right characters or select the images according to some criteria</strong>,<strong> like “click on all images that contain a streetlight”</strong>. If the user’s response matches the answer, they pass the test.&nbsp;</li></ol>\n\n\n\n<p>CAPTCHAs are used to stop bots from spamming, abusing, and attacking websites. Bots are programs that can do things repetitively online, like create a new account, enter a new comment, scrape (steal) content, or even gather email addresses.&nbsp;</p>\n\n\n<p>Businesses sometimes rely on CAPTCHAs to filter out bots from real human interactions to save administrative time and performance bandwidth. Keeping spam at bay can also contribute to a safer environment for both visitors and the assets of the business&nbsp;itself.</p>\n\n\n<h2 id=\"the-history-of-captcha  \" class=\"wp-block-heading\">The history of CAPTCHA&nbsp;&nbsp;</h2>\n\n\n\n<p>There’s a bit of controversy around the history of CAPTCHAs in the U.S. This is mostly because researchers worked on the idea of using Turing tests to handle spam and abusive bots years before any patents were filed, research papers were published, or CAPTCHA became a common term.&nbsp;</p>\n\n\n<h3 id=\"the-creation-of captcha\" class=\"wp-block-heading\">The creation of&nbsp;CAPTCHA</h3>\n\n<p>They were first introduced on websites in the early 2000s, but the concept of CAPTCHAs was <a href=\"https://www.nytimes.com/2014/01/19/magazine/who-made-that-captcha.html\">born in 1996</a>, when Digital Equipment Corporation (DEC) created a site for opinion polls and instead was inundated with votes from&nbsp;spambots.</p>\n\n<p>To combat this unexpected issue, they tried to use a distorted U.S. flag image, and asked users to click on it to verify they were humans. It worked at first, but over time, the bots outsmarted the&nbsp;test.</p>\n\n\n<p>DEC worked with other scientists to turn that idea into a reverse Turing test — something that was easy for humans, but hard for machines. They eventually defeated the bots (for a little while, anyway) by using distorted characters on the screen.&nbsp;&nbsp;</p>\n\n\n<p>In 1997, search engine AltaVista <a href=\"https://www.tandfonline.com/doi/full/10.1080/24701475.2020.1831197\" target=\"_blank\" rel=\"noreferrer noopener\">had a similar issue</a> with bots overwhelming their submission form to add new websites to their library. The AltaVista team developed an automated system to generate an image of printed text randomly, which was distorted enough that optical character recognition software couldn’t read it.&nbsp;</p>\n\n\n<p>They were victorious against the bots, with their system reducing the number of spam URLs by 95% within that first year. It also became the first time an automated system was known to be able to tell humans from machines.&nbsp;&nbsp;</p>\n\n\n<h4 class=\"wp-block-heading\">What&#8217;s a Turing&nbsp;test?</h4>\n\n\n<p>The Turing test is named after Alan Turing, a British mathematician who wanted to be able to evaluate a machine’s ability to act intelligently (a precursor to our understanding of artificial intelligence).&nbsp;</p>\n\n\n\n<p>Turing’s test is a way to see if a computer can act like a human. The tester (human) asks questions to both a computer and another human without knowing who is giving each response.&nbsp;</p>\n\n\n\n<p>If the tester can’t tell the difference between the two, the machine is deemed to have passed the test.&nbsp;&nbsp;</p>\n\n\n\n<p>CAPTCHAs rely on the idea of a reverse Turing test, where the machine tries to tell the difference between another machine (or bot) and a human.&nbsp;&nbsp;</p>\n\n\n<h3 id=\"how-captcha-got-its name\" class=\"wp-block-heading\">How CAPTCHA got its&nbsp;name</h3>\n\n\n<p>Engineer and researcher Luis von Ahn and his team at Carnegie Mellon University worked on the idea of using a Turing test to defeat the bots by expanding on DEC’s and AltaVista’s work. They distorted random letters and numbers using software, then embedded it in the webpage, asking users if they were human by completing the simple test. They coined the term “CAPTCHA”, which stood for “Completely Automated Public Turing test to tell Computers and Humans Apart”.&nbsp;</p>\n\n\n<h3 id=\"the-evolution-of captcha\" class=\"wp-block-heading\">The evolution of&nbsp;CAPTCHA</h3>\n\n\n<p>CAPTCHAs continued to evolve, from using just text, to images, to a combination of the two, and then even multiple images and text. Engineers and researchers at universities and companies used different types of CAPTCHA tests with varying levels of effectiveness.&nbsp;&nbsp;</p>\n\n\n\n<p>The earliest version of CAPTCHA used distorted text, a combination of text and numbers, in tests. At the time, this was a big deal because it was easy for humans to figure out, but automated bots encountered significant difficulty.&nbsp;&nbsp;</p>\n\n\n\n<p>In 2009, Google bought the CAPTCHA technology and created reCAPTCHA. reCAPTCHA was groundbreaking for a couple of reasons — it used new ways of testing people’s humanity, and it turned those tests into productive contributions to larger projects (essentially crowdsourcing work through millions of tiny tests).&nbsp;</p>\n\n\n<h3 id=\"the-rise-of recaptcha\" class=\"wp-block-heading\">The rise of&nbsp;reCAPTCHA</h3>\n\n\n<p>reCAPTCHA pushed the boundaries of automated testing and offered new options to website owners who wanted a more user-friendly process for visitors to prove their humanity. It also added auditory CAPTCHA options to increase accessibility.&nbsp;&nbsp;</p>\n\n\n<p>More controversially, Google used reCAPTCHA as part of its digitization&nbsp;project.</p>\n\n\n<p>They created a two-part CAPTCHA. The first part was like the original, but the second part used letters or whole words from text the machine was translating from old books and newspapers.&nbsp;</p>\n\n\n\n<img width=\"710\" height=\"300\" src=\"https://akismet.com/wp-content/uploads/2024/05/image.png\" alt=\"reCAPTCHA example\" class=\"wp-image-283921\" />\n\n\n\n<p>If a user passed the first part — proving their humanity —&nbsp;it also accepted their second contribution (the translation) as accurate.&nbsp;</p>\n\n\n\n<p>In this way, Google outsourced the digitization of old books and newspapers with minimal labor costs.&nbsp;</p>\n\n\n<p>As with anything on the internet, spammers and other bad actors eventually found ways to counter CAPTCHAs and other security features. With the use of increasingly smarter artificial intelligence (AI) options, bots were eventually able to figure out most CAPTCHAs with <a href=\"https://developers.google.com/search/blog/2014/12/are-you-robot-introducing-no-captcha\" target=\"_blank\" rel=\"noreferrer noopener\">99.8% accuracy</a>, according to Google. In 2014, they announced the now infamous (and sometimes dreaded), “Are you a human?” checkbox as part of their reCAPTCHA improvements.&nbsp;</p>\n\n\n<img width=\"656\" height=\"220\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-1.png\" alt=\"\" />\n\n\n<p>reCAPTCHA rose to the challenge and over the next several years grew in popularity among websites that used CAPTCHAs. In fact, of sites that use some sort of CAPTCHA, reCAPTCHA is used <a href=\"https://trends.builtwith.com/widgets/captcha\" target=\"_blank\" rel=\"noreferrer noopener\">90% of the&nbsp;time</a>.</p>\n\n<h2 id=\"types-of recaptcha\" class=\"wp-block-heading\">Types of&nbsp;reCAPTCHA</h2>\n\n<p>Today, websites can choose from two main versions of reCAPTCHA (v1 support was dropped in&nbsp;2018).</p>\n\n\n<img width=\"784\" height=\"278\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-2.png\" alt=\"reCAPTCHA options\" class=\"wp-image-283924\" />\n\n\n\n<h3 id=\"recaptcha-v2 \" class=\"wp-block-heading\">reCAPTCHA v2&nbsp;</h3>\n\n\n\n<p>This version of reCAPTCHA has two primary options, one that includes the “I’m not a robot” checkbox and another with an invisible reCAPTCHA badge.&nbsp;&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>reCAPTCHA v2 with the “I’m not a robot” checkbox</strong>. This version analyzes the user’s behavior on a page and makes an automated determination to tell if they’re a human. If the user passes, it will include the “I’m not a robot” checkbox alone.&nbsp;</li></ul>\n\n\n\n<p>If the user’s behavior is suspicious —&nbsp;indicating they may be a bot — they’ll need to complete a test (usually an image or puzzle challenge) before being given a chance to click to confirm they are, in fact, human.&nbsp;&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>reCAPTCHA v2 with the invisible reCAPTCHA badge</strong>. This version uses a JavaScript API call to look at combined behavior for a user to determine if they’re human. If they pass, based on the algorithm, they are passed silently. Only users who fail will receive a challenge.&nbsp;</li></ul>\n\n\n\n<h3 id=\"recaptcha-v3 \" class=\"wp-block-heading\">reCAPTCHA v3&nbsp;</h3>\n\n\n\n<p>This version is the newest and most subtle option for website owners. With it, visitors will rarely even know their humanity is being judged in the background. It uses a JavaScript API (like v2) but is more advanced. It scores users based on different actions they make in the browser or on the page.&nbsp;</p>\n\n\n\n<p>Based on their score, users are silently approved (or failed with no regress, causing confusion). This version allows developers to customize the integration to meet their needs.&nbsp;&nbsp;</p>\n\n\n\n<h2 id=\"different-types-of-captcha-beyond-recaptcha \" class=\"wp-block-heading\">Different types of CAPTCHA (beyond reCAPTCHA)&nbsp;</h2>\n\n\n\n<p>Besides reCAPTCHA, there are other types of CAPTCHAs that websites harness to verify human users and prevent automated bots from abusing their services. Here are some of the most common ones:&nbsp;</p>\n\n\n\n<h3 id=\"image-based-captcha\" class=\"wp-block-heading\">Image-based CAPTCHA</h3>\n\n\n\n<p>These CAPTCHAs require users to find and select images that match a given category or query. For example, people may be asked to click on all the pictures that contain cars or animals.&nbsp;&nbsp;</p>\n\n\n\n<img width=\"888\" height=\"998\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-3.png\" alt=\"CAPTCHA asking users to identify red spheres\" class=\"wp-image-283925\" />\n\n\n<p>These CAPTCHAs can be more user&#8209;friendly and accessible than text&#8209;based ones, but they may also pose challenges for visually impaired users. Moreover, image recognition algorithms can <a href=\"https://dl.acm.org/doi/fullHtml/10.1145/3524010.3539498\" target=\"_blank\" rel=\"noreferrer noopener\">sometimes defeat these CAPTCHAs</a> by using machine learning techniques&nbsp;</p>\n\n\n<h3 id=\"logic-based-captcha\" class=\"wp-block-heading\">Logic-based CAPTCHA</h3>\n\n\n\n<p>These CAPTCHAs test users’ logical reasoning by asking them to solve simple puzzles or answer questions. For example, visitors may be asked to solve math problems, complete word games, or “find the odd one out”. These CAPTCHAs can be more engaging and fun than other types, but they may also exclude users with cognitive differences or who are not familiar with the language or culture of the website’s primary audience.&nbsp;</p>\n\n\n\n<h3 id=\"audio-based-captcha\" class=\"wp-block-heading\">Audio-based CAPTCHA</h3>\n\n\n\n<p>These CAPTCHAs serve an audio clip that has a series of numbers or letters that users need to type in. These CAPTCHAs are designed to accommodate those who have difficulty seeing or interpreting text, but they may also be hard to hear or understand for users in noisy environments or who have hearing impairments. So, these audio CAPTCHA tests can cause more accessibility issues than they solve.&nbsp;</p>\n\n\n\n<h2 id=\"how-do-captchas-work-to-stop-spam \" class=\"wp-block-heading\">How do CAPTCHAs work to stop spam?&nbsp;</h2>\n\n\n\n<p>The whole purpose of CAPTCHAs is to root out automated programs or malicious bots so that they can’t spam or abuse websites and online services. For example, CAPTCHAs can prevent bots from creating fake accounts, sending unwanted messages, posting malicious links, filling out forms, or accessing and stealing restricted content.&nbsp;&nbsp;</p>\n\n\n<p>So, while it can be annoying, requiring users to prove their humanity helps reduce the amount of spam and increase the performance of online platforms and the security of everyone&nbsp;involved.</p>\n\n\n<p>CAPTCHAs rely on the assumption that human and machine intelligence have different capabilities and limitations. For instance, humans recognize different patterns than machines. Most humans can easily identify objects, faces, emotions, or voices in noisy or distorted inputs. On the other hand, machines can perform calculations, store information, and process data faster (and usually more accurately) than humans.&nbsp;&nbsp;</p>\n\n\n\n<p>However, CAPTCHAs are not infallible. Remember, Google’s own research showed that AI could solve CAPTCHAs a vast majority of the time.&nbsp;</p>\n\n\n\n<h2 id=\"the-inaccessibility-of-captchas \" class=\"wp-block-heading\">The inaccessibility of CAPTCHAs&nbsp;</h2>\n\n\n<p>CAPTCHAs are designed to prevent automated bots from accessing websites or services that require human verification. Unfortunately, they often prove inaccessible for humans. Who hasn’t selected all the traffic lights in each image only to be told they were&nbsp;wrong?</p>\n\n\n<p>They also pose a significant barrier for those with different abilities, who may not be able to solve them due to visual, auditory, cognitive, or motor impairments.&nbsp;</p>\n\n\n\n<p>CAPTCHAs are often inaccessible, even to real human users. For example:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\"><li>Users with visual impairments may not be able to see or read the distorted text or images that are sometimes used in CAPTCHAs.&nbsp;</li>\n\n<li>Those with color blindness may not be able to differentiate the foreground and background colors.&nbsp;</li>\n\n<li>People with dyslexia or other learning disabilities may not be able to decipher the scrambled letters or words.&nbsp;</li>\n\n<li>Visitors with hearing impairments may not be able to interpret the audio&#8209;based CAPTCHAs.&nbsp;</li>\n\n<li>Individuals with motor impairments may not be able to use a mouse or keyboard to select or type the correct answer.&nbsp;</li>\n\n<li>Users with low bandwidth or slow internet connection may not be able to load the CAPTCHA in time or at all.&nbsp;</li>\n\n<li>People who use screen readers or other alternative communication devices might not pass automatic CAPTCHAs since their activity online differs significantly from other users. E.G. they might use the tab key to skip to different areas on the page, ignore some elements entirely, or have the content read to them, which affects how they scroll through the web&nbsp;page.</li></ul>\n\n\n\n<p>These challenges can result in frustration, fatigue, and exclusion for users with disabilities. This severe impact on accessibility directly works against many organizations’ stated goals of inclusion. And from a purely business standpoint, it reduces the potential customer base for an organization&#8217;s product or service.&nbsp;</p>\n\n\n\n<h2 id=\"other-limitations-of-captchas \" class=\"wp-block-heading\">Other limitations of CAPTCHAs&nbsp;</h2>\n\n\n\n<h3 id=\"an-inconvenient-user-experience \" class=\"wp-block-heading\">An inconvenient user experience&nbsp;</h3>\n\n\n<p>CAPTCHAs interrupt user interaction and force visitors to perform tasks that aren’t related to their goals. This can annoy and frustrate people, especially if the CAPTCHAs are hard to solve, take too long, or appear repeatedly. CAPTCHAs can be confusing or unclear for users who are not familiar with the language or the content of the&nbsp;challenges.</p>\n\n<h3 id=\"inadequate-spam prevention\" class=\"wp-block-heading\">Inadequate spam&nbsp;prevention</h3>\n\n\n<p>The whole point of using CAPTCHAs is to stop malicious bot activity. But research shows that CAPTCHAs don’t always work. And even when they do, they come with side effects businesses don’t like.&nbsp;&nbsp;</p>\n\n\n\n<p>CAPTCHAs can be defeated by sophisticated bots that use computer vision, machine learning, or artificial intelligence to crack the challenges. Some newer AI tools, like GPT-v4, have even been used to <a href=\"https://cheq.ai/blog/testing-ai-gpt-4v-against-captcha/\">solve CAPTCHA challenges</a>.&nbsp;</p>\n\n\n\n<p>reCAPTCHA v2, which relies on behavioral analysis and risk scores, can be fooled by bots that mimic human actions and mouse movements. Additionally, there are online services that offer to solve CAPTCHAs for a fee, either by using <a href=\"https://www.zenrows.com/blog/bypass-captcha-web-scraping\">automated software</a> or by employing low-paid human workers. These services can be used by spammers, hackers, or malicious actors to bypass CAPTCHAs and access restricted websites or resources.&nbsp;</p>\n\n\n\n<h3 id=\"poor-conversion-rates-and-user-engagement \" class=\"wp-block-heading\">Poor conversion rates and user engagement&nbsp;</h3>\n\n\n\n<p>CAPTCHAs can negatively impact the functionality and profitability of websites, especially when it comes to user registration, online transactions, or user-generated content. CAPTCHAs add a step, creating friction in the user journey. As a result, this can reduce the number of people who sign up, purchase, or comment.&nbsp;</p>\n\n\n\n<p>Using CAPTCHAs not only reduces spam, but conversion rates, customer loyalty, and revenue, too.&nbsp;&nbsp;</p>\n\n\n<p>A <a href=\"https://web.stanford.edu/~jurafsky/burszstein_2010_captcha.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Stanford study</a> found that conversions can drop by up to 40% with a CAPTCHA challenge.&nbsp;</p>\n\n\n<p>So, if CAPTCHAs aren’t the best option, what is?&nbsp;</p>\n\n\n<h2 id=\"akismet-a-superior-alternative-to-captcha technology\" class=\"wp-block-heading\">Akismet: a superior alternative to CAPTCHA&nbsp;technology</h2>\n\n\n<p>CAPTCHAs aren’t always effective at stopping bots — their primary job — and negatively impact engagement and conversions from real humans. So, are there other options?&nbsp;&nbsp;</p>\n\n\n\n<p>Akismet is a simple-to-implement solution to handle not only spam comments, but spam form submissions, and even spam user registrations.&nbsp;&nbsp;</p>\n\n\n\n<p>Since its launch in 2005, Akismet has blocked over 500 billion pieces of spam. It uses machine learning technology that has a 99.99% accuracy rate in identifying spam. It’s also constantly learning from the more than one hundred million sites that use its service.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"637\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-4.png\" alt=\"Akismet homepage\" class=\"wp-image-283926\" />\n\n\n\n<h3 id=\"how-akismet-works \" class=\"wp-block-heading\">How Akismet works&nbsp;</h3>\n\n\n<p><a href=\"https://akismet.com/features/\">Akismet works behind the scenes</a>, without requiring any input or action from the user. It automatically filters out spam and bot comments, trackbacks, pingbacks, contact form submissions, and other unwanted&nbsp;content.</p>\n\n<p>It does all of this by comparing each submission to its massive database of known spam patterns and behaviors, continuously being refined by a network of over 100 million&nbsp;sites.</p>\n\n\n<p>These anti-spam activities happen on the cloud — meaning it doesn’t impact your site’s performance.&nbsp;</p>\n\n\n\n<p>Akismet is popular for sites using WordPress and works with numerous plugins like Jetpack, Contact Form 7, Gravity Forms, and WooCommerce.&nbsp;&nbsp;</p>\n\n\n<p>However, Akismet has an incredibly&#8209;flexible API that also allows it to be integrated into any&nbsp;application</p>\n\n\n<p><strong>Akismet simply works.</strong> And even if the algorithm <em>does </em>make a mistake (it’s bound to happen 0.01% of the time) and accidentally flags a comment or contact form message as spam, website administrators can see it in the dashboard and immediately address the problem. So, it learns from any mistakes it makes.&nbsp;</p>\n\n\n<p>Plus, if your business needs a custom solution, Akismet’s <a href=\"https://akismet.com/enterprise/\">enterprise team</a> stands ready to&nbsp;help.</p>\n\n\n<img width=\"1600\" height=\"746\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-5.png\" alt=\"Akimet page with text \" />\n\n\n<h3 id=\"comparing-akismet-and captcha\" class=\"wp-block-heading\">Comparing Akismet and&nbsp;CAPTCHA</h3>\n\n\n<p>While Akismet and CAPTCHAs work very differently, it’s worth comparing a few important features:&nbsp;&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\"><li>CAPTCHAs force visitors to prove they aren’t human, while Akismet works behind the scenes, requiring no input or action from the user.&nbsp;</li>\n\n<li>CAPTCHAs require people to complete a challenge, like identifying images or typing distorted text. Akismet doesn’t interrupt or annoy users with any extra steps.&nbsp;</li></ul>\n\n\n\n<ul class=\"wp-block-list\"><li>CAPTCHAs can reduce conversion rates and user satisfaction, as well as exclude visitors with disabilities or low bandwidth. Akismet doesn’t affect the accessibility or usability of the site.&nbsp;</li>\n\n<li>CAPTCHAs often make mistakes that website owners never even know about. Akismet, on the other hand, has a dashboard on the backend of the website where any mistakes can be seen and corrected. And it learns from any mistakes it makes.&nbsp;</li></ul>\n\n\n\n<h2 id=\"captcha-or-akismet-â-the-choice-is-clear \" class=\"wp-block-heading\">CAPTCHA or Akismet — the choice is clear&nbsp;</h2>\n\n\n<p>You definitely need something to protect your site from spam. So, should you opt for CAPTCHAs’ proof of humanity tests or Akismet’s behind&#8209;the&#8209;scenes low&#8209;friction&nbsp;solution?</p>\n\n\n<p>CAPTCHAs are no longer the best way to protect your site from spam and bots. They annoy, exclude, and discourage visitors, making them less likely to engage with your content or services.&nbsp;</p>\n\n\n\n<p>But Akismet stops many different kinds of spam with near perfect accuracy! And it doesn’t make users jump through hoops. The result is better engagement, higher conversion rates, and a healthier business and community.&nbsp;</p>\n\n\n\n<p><a href=\"https://akismet.com/pricing/\">Get started with Akismet</a>.&nbsp;</p>\n\n\n\n<h2 id=\"frequently-asked-questions \" class=\"wp-block-heading\">Frequently asked questions&nbsp;</h2>\n\n\n\n<p>Want to know more about CAPTCHAs? We’ve got answers below.&nbsp;</p>\n\n\n\n<h3 id=\"what-does-captcha-stand-for \" class=\"wp-block-heading\">What does CAPTCHA stand for?&nbsp;</h3>\n\n\n<p>CAPTCHA stands for “Completely Automated Public Turing Test to Tell Humans and Robots&nbsp;Apart.”</p>\n\n\n<h3 id=\"who-invented-captcha \" class=\"wp-block-heading\">Who invented CAPTCHA?&nbsp;</h3>\n\n\n\n<p>Engineer and researcher Luis von Ahn and his team at Carnegie Mellon University are largely credited with advancing and naming CAPTCHA as we know it today. However, Digital Equipment Corporation (DEC) and AltaVista used more primitive versions in the years leading up to Luis Von Ahn’s work.&nbsp;</p>\n\n\n<h3 id=\"what-are-the-most-common-use-cases-for captcha\" class=\"wp-block-heading\">What are the most common use cases for&nbsp;CAPTCHA?</h3>\n\n\n<p>CAPTCHAs were most commonly used to stop automated bots from performing damaging functions, like flooding comments sections of websites with irrelevant or dangerous content.&nbsp;</p>\n\n\n<h3 id=\"what-are-the-main-advantages-of captcha\" class=\"wp-block-heading\">What are the main advantages of&nbsp;CAPTCHA?</h3>\n\n<p>There are some clear advantages of CAPTCHA. It can be a somewhat effective way to stop spam comments on your site, comes from a trusted source (it’s a Google service), and is a completely free&nbsp;solution.</p>\n\n<h3 id=\"what-are-the-main-drawbacks-of captcha\" class=\"wp-block-heading\">What are the main drawbacks of&nbsp;CAPTCHA?</h3>\n\n<p>CAPTCHAs are now too simple to detect most bots, as computers have learned to accurately solve the challenges they present. They also disrupt the user experience — causing humans to abandon legitimate efforts. Finally, they add weight to sites, potentially impacting&nbsp;performance.</p>\n\n<h3 id=\"what-is-the-best-alternative-to-captcha-for-spam prevention\" class=\"wp-block-heading\">What is the best alternative to CAPTCHA for spam&nbsp;prevention?</h3>\n\n<p>Akismet is, by far, the best alternative to CAPTCHA. Unlike CAPTCHA, it doesn’t require website visitors to take any action on your site to prove their humanity. This makes for an enhanced user experience, better accessibility, and higher conversion rates. At the same time, it’s incredibly accurate, with a 99.99% accuracy&nbsp;rate.</p>\n\n<h3 id=\"how-many-websites-use-akismet-for-spam prevention\" class=\"wp-block-heading\">How many websites use Akismet for spam&nbsp;prevention?</h3>\n\n<p>Over 100 million websites, across platforms like WordPress, Drupal, phpBB3, and Joomla, use Akismet to stop all kinds of spam without detracting from the user&nbsp;experience.</p>\n\n<h3 id=\"are-there-any-case-studies-of-companies-that-use akismet\" class=\"wp-block-heading\">Are there any case studies of companies that use&nbsp;Akismet?</h3>\n\n<p>Yes, absolutely! If you&#8217;re interested in reading more, find out how <a href=\"https://akismet.com/blog/convertkit-customerstory/\">ConvertKit</a> uses Akismet to protect the creator economy from spam. You can also read about how <a href=\"https://akismet.com/blog/saying-no-to-spam-on-smitten-kitchens-popular-food-site/\">Smitten Kitchen</a> protects their popular blog using&nbsp;Akismet.</p>\n\n\n<img width=\"1446\" height=\"1052\" src=\"https://akismet.com/wp-content/uploads/2024/05/image-6.png\" alt=\"comment section on a food blog\" class=\"wp-image-283928\" />\n\n\n<h3 id=\"where-can-i-learn-more-about akismet\" class=\"wp-block-heading\">Where can I learn more about&nbsp;Akismet?</h3>\n\n\n<p>You’ll find a full list of <a href=\"https://akismet.com/features/\">Akismet features on their site</a>. Most website owners can choose a plan and get started from the <a href=\"https://akismet.com/pricing/\">pricing page</a>. Representatives for enterprise organizations can <a href=\"https://akismet.com/enterprise/\">learn more about advanced solutions here</a>.&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 15 May 2024 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Jen Swisher\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:43;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"Do The Woo Community: Meet New Hosts Marcel and Mike Talking WooCommerce HPOS\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=83529\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://dothewoo.io/meet-new-hosts-marcel-and-mike-talking-woocommerce-hpos/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:176:\"Marcel and Mike discuss their recent work with WooCommerce\'s High-Performance Order Storage (HPOS) updates, including challenges with plugin compatibility and database cleanup.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 15 May 2024 10:58:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:44;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Matt: Karaoke Hacks\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:23:\"https://ma.tt/?p=114208\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"https://ma.tt/2024/05/karaoke-hacks/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1631:\"<p>You can&#8217;t sing. I can&#8217;t sing. But we both should sing, from the depths of our bellies because it&#8217;s good for your soul. We don&#8217;t sing enough in modern society! Hence, my love of karaoke.</p>\n\n\n\n<p>Live band karaoke is the best, which I&#8217;ve done everywhere from the basement of Hill Country BBQ in New York to someplace random in Davao after a WordCamp, but when you don&#8217;t have a four piece band there are electronic substitutes.</p>\n\n\n\n<p>The first hack to do karaoke anywhere, which I&#8217;m surprised more people don&#8217;t know, is just search YouTube for [the song you&#8217;re looking for] + karaoke. You get something <a href=\"https://www.youtube.com/watch?v=VvjWl7lvrnk\">like this Fly Me To The Moon</a>. Every modern TV has YouTube and you&#8217;ll be singing along with the TV in no time. I went down a long rabbit hole of <a href=\"https://www.amazon.com/gp/product/B07GR69D9L/?tag=photomatt08-20\">wireless mics</a>, <a href=\"https://www.amazon.com/gp/product/B004OA6JU2/?tag=photomatt08-20\">auto-tuners</a>, speakers, etc, and I have emerged back concluding that a <a href=\"https://www.amazon.com/gp/product/B0B8HZK281/?tag=photomatt08-20\">USB-C wireless speaker microphone</a> gives a lot of the benefits without as much hassle.</p>\n\n\n\n<p>The next level up, and worth the subscription, is that the <a href=\"https://www.karafun.com/\">Karafun apps are actually pretty good</a>. You can even run it on MacOS with an HDMI cable to the TV and they have a QR code and queuing system. Pretty slick, pretty fun, <a href=\"https://www.youtube.com/watch?v=1vhFnTjia_I\">Sweet Caroline</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 15 May 2024 03:28:28 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:4:\"Matt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:45;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:49:\"BuddyPress: BuddyPress 12.5.0 Maintenance Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"https://buddypress.org/?p=334031\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://buddypress.org/2024/05/buddypress-12-5-0-maintenance-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1718:\"<p>Immediately available is <a href=\"https://downloads.wordpress.org/plugin/buddypress.12.5.0.zip\">BuddyPress 12.5.0</a>. This maintenance release fixes <strong>8</strong> bugs. We are releasing this new version pretty soon after our <a href=\"https://buddypress.org/2024/05/buddypress-12-4-1-security-release/\">latest security release</a> in order to fix 5 regressions introduced by it. Thanks in advance for your understanding.</p>\n\n\n\n<p>For details on all changes, please read the <a href=\"https://codex.buddypress.org/releases/version-12-5-0/\">12.5.0 release notes</a>.</p>\n\n\n\n<p>Update to BuddyPress 12.5.0 today in your WordPress Dashboard, or by <a href=\"https://wordpress.org/plugins/buddypress/\">downloading it from the WordPress.org plugin repository</a>.</p>\n\n\n\n<div class=\"wp-block-spacer\"></div>\n\n\n\n<h2 class=\"wp-block-heading\">Many thanks to 12.5.0 contributors <span class=\"dashicons dashicons-heart\"></span></h2>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/yagniksangani\"><a href=\"https://profiles.wordpress.org/respawnsive/\">respawnsive</a></a>, <a href=\"https://profiles.wordpress.org/johnjamesjacoby\"><a href=\"https://profiles.wordpress.org/gingerbooch/\">gingerbooch</a></a>, <a href=\"https://profiles.wordpress.org/boonebgorges\">boonebgorges</a>, <a href=\"https://profiles.wordpress.org/r-a-y\">r-a-y</a>, <a href=\"https://profiles.wordpress.org/vapvarun\"><a href=\"https://profiles.wordpress.org/johndawson155\">johndawson155</a></a>, <a href=\"https://profiles.wordpress.org/testovac\"><a href=\"https://profiles.wordpress.org/poojasahgal\">poojasahgal</a></a>, <a href=\"https://profiles.wordpress.org/emaralive\">emaralive</a> &amp; <a href=\"https://profiles.wordpress.org/imath/\">imath</a>.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 14 May 2024 19:48:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Mathieu Viet\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:46;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"WordPress.org blog: WP Briefing: Episode 79: Why Start a WordPress Media Corps (and Why Now?)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"https://wordpress.org/news/?post_type=podcast&p=17253\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://wordpress.org/news/2024/05/episode-79-why-start-a-wordpress-media-corps-and-why-now/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:12006:\"<p>There’s a new initiative in the WordPress community: the WordPress Media Corps. In today’s episode of the WordPress Briefing, you’ll find out how it came to be, first as a nugget of an idea during the pandemic and now as an active experiment. Learn how this shift in focus values the ongoing impact, and often invisible effort, of independent WordPress media—and seeks to help them more easily deliver engaging, high-quality WordPress content to their audiences.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Credits</h2>\n\n\n\n<p>Host:&nbsp;<a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a><br />Editor:&nbsp;<a href=\"https://profiles.wordpress.org/dustinhartzler/\">Dustin Hartzler</a><br />Logo:&nbsp;<a href=\"https://profiles.wordpress.org/javiarce/\">Javier Arce</a><br />Production:&nbsp;<a href=\"https://profiles.wordpress.org/bjmcsherry/\">Brett McSherry</a><br />Song: Fearless First by Kevin MacLeod</p>\n\n\n\n<h2 class=\"wp-block-heading\">Show Notes</h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/marketing/2024/03/20/making-a-wordpress-media-corps/\">Making a WordPress Media Corps</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/marketing/2024/04/29/wordpress-media-corps-next-steps/\">WordPress Media Corps Next Steps</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/media-corps/2024/05/03/wordpress-media-corps-initial-roadmap/\">WordPress Media Corps Initial Roadmap</a></li>\n\n\n\n<li><a href=\"https://wordpress.slack.com/archives/C0723V9S7CY\">#media-corps</a>&nbsp;Slack channel</li>\n\n\n\n<li><strong>Small List of Big Things</strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/core/2024/04/23/wordpress-6-6-call-for-volunteers-update/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress 6.6 call for volunteers update</a></li>\n\n\n\n<li><a href=\"https://wordpress.org/news/2024/05/wordpress-6-5-3-maintenance-release/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress 6.5.3 maintenance release</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/openverse/2024/04/16/introducing-collection-views-for-tags-creators-and-sources/\" target=\"_blank\" rel=\"noreferrer noopener\">Openverse Introduces Collection views for Tags, Creators, and Sources</a></li>\n\n\n\n<li><a href=\"https://europe.wordcamp.org/2024/schedule/\" target=\"_blank\" rel=\"noreferrer noopener\">WordCamp Europe 2024 Schedule Released</a></li>\n</ul>\n</li>\n\n\n\n<li>Have a question you&#8217;d like answered? Submit them to&nbsp;<a href=\"mailto:wpbriefing@WordPress.org\">WPBriefing@WordPress.org</a>.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transcript</h2>\n\n\n\n<span id=\"more-17253\"></span>\n\n\n\n<p>[00:00:00]&nbsp;<strong>Josepha:</strong>&nbsp;Hello, everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks.</p>\n\n\n\n<p>I&#8217;m your host, Josepha Haden Chomphosy. Here we go!&nbsp;</p>\n\n\n\n<p>[00:00:28] (Intro Music)&nbsp;</p>\n\n\n\n<p>[00:00:39] <strong>Josepha:</strong> If you&#8217;ve been keeping an eye on the WordPress marketing space for the past few months, today&#8217;s topic will be no surprise to you. Today, we&#8217;re talking about the WordPress Media Corps. It&#8217;s a bit of a controversial topic; there&#8217;s no point denying that, so today, I want to take a little journey through its history.</p>\n\n\n\n<p>The WordPress Media Corps is an idea that goes back probably four, maybe five years ago. I don&#8217;t know what year it is—four years, five, four, or five years ago. It was the height of our COVID isolation. So I was spending a lot of time with our WordPress media folks, people who hosted podcasts, who gathered weekly roundups, and who were writing these nuanced and thoughtful newsletters.</p>\n\n\n\n<p>[00:01:19] <strong>Josepha:</strong> And during the prep phases for these, I was witnessing all the work that goes into them, researching questions and topics, marketing both before and after any appearance, and consistently engaging with the audiences they had grown over time. Over the course of the year, I wound up in two or three different conversations with these hosts about how this does or doesn&#8217;t fit in the WordPress project as a way to contribute.</p>\n\n\n\n<p>Now, invisible contributions are a persistent concern for any open source project and is one of the problems I am often most desperate to solve. As with so many long-standing problems, if the solution were easy, it wouldn&#8217;t still be a problem. And that&#8217;s the case here as well. I&#8217;ve got a quick side note on why this is a hard problem to solve at the end of the episode. It&#8217;s relevant to the overall discussion, but not if you&#8217;re only here to learn about how we arrived at the Media Corps. So, choose your own adventure!&nbsp;</p>\n\n\n\n<p>[00:02:16] <strong>Josepha:</strong> So, during one of those discussions, Allie Nimmons reminded me that we have always relied on third-party supporters to share information about WordPress. It was a smaller group than we have now, much less variety in the format, but they didn&#8217;t have contribution acknowledgments either, right?&nbsp;</p>\n\n\n\n<p>And she was right. They were included in something called the WP Planet. And I remember that I said to her what I wouldn&#8217;t give to be able to acknowledge the value that WordPress media folks bring to our ecosystem. These folks who have more flexibility than us can be a little more, more nimble who are canonical power users of WordPress, sharing not only what they are excited about now and in the near future but also the things that they had to learn in order to get the most out of the features and the software.</p>\n\n\n\n<p>[00:03:07] <strong>Josepha:</strong> Like that&#8217;s practically a gold standard of the people that we want to have talking about us.&nbsp; And, for folks who&#8217;ve worked with Allie, you probably can predict what&#8217;s next. You know she&#8217;s not afraid to call it like she sees it, and she called me on my excessive dreaming. She asked me what actually was stopping me from getting that done. I don&#8217;t recall if I had an answer for her at the time. I, I probably didn&#8217;t, but ultimately, I think the answer was, most likely, that I was afraid to try. </p>\n\n\n\n<p>So you might be asking yourself, what has changed my mind since then? What has changed since 2020, when I was maybe too scared to get this done? Why does now feel like the right time compared to when I was first thinking through it? Well, for starters, when we look at then, we look at the context of then; it was my second year leading us. It was 2020, the year of COVID. And I was desperately trying to roll out a disaster recovery plan, incomplete though it was.</p>\n\n\n\n<p>[00:04:06] <strong>Josepha:</strong> I wasn&#8217;t sure how much more disruption we as a community could stand, so I didn&#8217;t want to take any more risks than I had to. Which brings us to today. One of my big obstacles to tackle this year is our plateauing growth. I said it right there in my big-picture post for 2024. Re-engaging those gold standard users who are talking about us while making it clear that their contributions add to the success of the project seems like a high-impact opportunity to me.</p>\n\n\n\n<p>We&#8217;ve kicked off our initial experiment for the Media Corps. As with many high-impact projects, there&#8217;s also a high potential for risk, so I&#8217;m trying to get a clear indication of success as early as possible. Because of that, the experiment is time-limited and has pretty strict guidelines up front. It&#8217;s also being paired with a pause on the current work with the marketing team, just so that we can focus as much attention to get that signal sooner rather than later.</p>\n\n\n\n<p>[00:05:01] <strong>Josepha:</strong> Not everyone agrees with this plan, which is to be expected. There are so many seasoned marketing professionals in WordPress, myself included, and I mean, our software is a primary tool in so many marketing tool belts. It probably would be odd if we didn&#8217;t have any marketers around. So there you have it, a brief explanation of how we got to today&#8217;s Media Corps experiment.&nbsp;</p>\n\n\n\n<p>Quick side note on why it&#8217;s a hard problem is that a good first step to acknowledging invisible work is removing the need for human recognition of the work. I&#8217;ve worked with teams, guided them since I got here to define contributions as granularly as possible so that we can find ways to attach automated triggers to them so that you don&#8217;t have to do a ton of invisible things for someone to notice them and give you props for them. Obviously, the more automation, the more dehumanization, and of course, the work of breaking things into tiny chunks feels like micromanagement; it feels like value assessment.</p>\n\n\n\n<p>[00:06:01] <strong>Josepha:</strong> It also often felt like kind of a toxic tallying of who was doing what where. None of that is what any of us wanted when I started that work, and it&#8217;s certainly not what I want now. But because it is so often misread as a way to, like, separate out good contributions from bad, not all teams have embarked on that journey with me. And for those who have done that with me, not all of them have actually implemented, kind of that definition of the individual types of contributions you can make so that we can do that kind of automated acknowledgment of the work.&nbsp;</p>\n\n\n\n<p>[00:06:40] (Music interlude)&nbsp;</p>\n\n\n\n<p>[00:06:47] <strong>Josepha:</strong> Which brings us now to our small list of big things. </p>\n\n\n\n<p>First on our list is WordPress 6.6. It&#8217;s our next major release. There are still a few volunteer roles that are available. I think documentation lead is one. So, if you are the sort of folk who just loves to write the docs, it&#8217;s been a while since you have done that for the WordPress project, with the WordPress project. That&#8217;s a great opportunity for you to kind of dip your toe in and see what&#8217;s going on in the world of WordPress. </p>\n\n\n\n<p>[00:07:15] <strong>Josepha:</strong> The second thing on our list is a minor release that actually came out last week. It&#8217;s a maintenance release, but it&#8217;s one of those where it&#8217;s really important to get upgraded and make sure that you have the latest security and maintenance releases on all of your sites that are in production.</p>\n\n\n\n<p>The third thing on our list is about Openverse. Openverse is now offering a new way to explore our collection. We&#8217;ve got over 800 million images and audio files in there. And so, the collection search makes it easier to view works that are belonging to an individual tag, creator, or source. It just kind of helps you filter it out a little bit more so that there are more decisions than there are options available in there.</p>\n\n\n\n<p>And the fourth thing on my list is that the WordCamp Europe 2024 schedule has been released. We&#8217;ll be talking a bit more about this event as we get closer and closer to it. We are racing our way. It&#8217;s like a month away as we go. So take a look, plan your activities, and come and check out our community.</p>\n\n\n\n<p>[00:08:16] <strong>Josepha:</strong> And that, my friends, is your small list of big things. Don&#8217;t forget to follow us on your favorite podcast app or subscribe directly on WordPress.org/news. You&#8217;ll get a friendly reminder whenever there&#8217;s a new episode. If you liked what you heard today, share it with a fellow WordPresser. Or, if you had questions about what you heard, you can share those with me at WPBriefing@WordPress.org. I&#8217;m your host, Josepha Haden Chomphosy. Thanks for tuning in today for the WordPress Briefing, and I&#8217;ll see you again in a couple of weeks.&nbsp;</p>\n\n\n\n<p>[00:08:44] (Music outro)&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 14 May 2024 12:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Brett McSherry\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:47;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:100:\"Do The Woo Community: All You Need to Know About WCEU 2024 with Organizers 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Taeke\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=83420\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:68:\"https://dothewoo.io/advancing-web-accessibility-with-anne-and-taeke/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:144:\"Hosts Anne and Taeke discussing their commitment to web accessibility, legal and ethical implications, and the business impact of accessibility.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 13 May 2024 08:30:03 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:49;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"Gravatar: OAuth 2.0 Simplified: Unraveling Authorization Protocols\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1408\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:93:\"https://blog.gravatar.com/2024/05/10/oauth-2-0-simplified-unraveling-authorization-protocols/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:20173:\"<p>When it comes to web security and user authentication, <a href=\"https://oauth.net/2/\">OAuth 2.0</a> is one of the most crucial protocols for managing access permissions without risking user passwords.&nbsp;</p>\n\n\n\n<p>So, if you’re looking to implement OAuth 2.0, this guide will go through its main characteristics and essential components, such as different roles, grant types, and endpoints that create a flexible authorization framework.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Oauth2, and how is it used?</strong></h2>\n\n\n\n<p>An evolution of the now-obsolete OAuth 1.0, OAuth 2.0 is an industry-standard protocol for authorization, facilitating secure access to user data across the internet. It enables applications to obtain user data from a service provider, all without requiring the user to share their password with the application. This protocol acts as the middle man, granting access rights rather than exchanging sensitive login credentials. Here’s how:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>An application requests access to resources controlled by the user and hosted by a service provider. </li>\n\n\n\n<li>Upon user approval, the application receives an access token from the OAuth 2.0 server. </li>\n\n\n\n<li>This token then allows the application to access the user’s data, but only within the scope that the user has approved.</li>\n</ol>\n\n\n\n<img width=\"660\" height=\"330\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/05/image-24.png?w=660\" alt=\"OAuth Protocol\" class=\"wp-image-1409\" />\n\n\n\n<p></p>\n\n\n\n<p>OAuth 2.0 greatly improves security and reduces potential vulnerabilities, as applications do not need to store, manage, or directly handle user passwords. It helps protect user privacy by ensuring that applications can only access specific, user-approved information. This selective access is important in minimizing the risk of over-sharing personal data.</p>\n\n\n\n<p>One of the most visible applications of OAuth 2.0 in everyday internet use is the “Log in with…” feature found on many websites. This allows users to access multiple platforms using a single set of credentials, streamlining the login process while maintaining high security and privacy standards.&nbsp;</p>\n\n\n\n<img width=\"660\" height=\"660\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/05/image-25.png?w=660\" alt=\"Example of sign-in window \" class=\"wp-image-1410\" />\n\n\n\n<p></p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Roles in the OAuth 2 framework</strong></h2>\n\n\n\n<p>Understanding the different roles and their interactions within the OAuth 2.0 framework is necessary for developers and IT professionals aiming to implement OAuth in their applications. Let’s take a look:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resource owner</strong></h3>\n\n\n\n<p>The resource owner is the person or entity that has the authority to grant access to their private resources (like personal information or data) stored on a server. This person decides whether an application can access that data and what level of access it can have.</p>\n\n\n\n<p>For example, if you are using a service like a social media platform and a third-party application requests permission to access your profile information or post updates on your behalf, you, as the resource owner, have the authority to approve or deny such requests. This approval often comes in the form of an authentication process followed by an authorization step, where you explicitly grant permissions to the application.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resource server</strong></h3>\n\n\n\n<p>The resource server safely stores the resource owner’s data and is responsible for validating the access tokens presented by the client, ensuring that only authorized requests are fulfilled.&nbsp;</p>\n\n\n\n<p>Upon receiving a request, the resource server checks the accompanying access token to verify its authenticity and relevance for the requested resources. If the token is valid, the resource server proceeds to serve the requested data, following strict security measures.&nbsp;</p>\n\n\n\n<p>Besides the token validation, the process includes Secure Sockets Layer (SSL)/Transport Layer Security (TLS) encryption, scope restriction, rate limiting and monitoring, and secure token storage.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Client</strong></h3>\n\n\n\n<p>The client refers to the application seeking access to the resource owner’s account. It initiates the authorization process by generating an authorization request Uniform Resource Identifier (URI), which redirects the resource owner to a consent page. Here, the resource owner can approve or deny the request for access.&nbsp;</p>\n\n\n\n<p>Upon receiving authorization, the client is issued access tokens by the authorization server. These tokens are critical for accessing protected resources because they prevent unauthorized access and ensure the continued trust of the resource owner.&nbsp;</p>\n\n\n\n<p>This is why the client must manage them with utmost security, including storing them securely and handling token renewal processes efficiently.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Authorization server</strong></h3>\n\n\n\n<p>The authorization server checks the resource owner’s login details and gives access tokens to the client. It has two main parts: <strong>the authorization endpoint </strong>and <strong>the token endpoint</strong>. The authorization endpoint is where the resource owner says yes to the client’s request for access. The token endpoint is where the client trades a special code for an access token.&nbsp;</p>\n\n\n\n<p>These parts help make sure that the client and the authorization server can talk safely and clearly and that access tokens are given out only after the resource owner’s details are correctly checked and approved.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Diving into OAuth 2.0 grant types</strong></h2>\n\n\n\n<p>OAuth 2.0 offers several grant types, each designed to cater to specific authorization scenarios. Understanding these grant types, their applications, advantages, and potential drawbacks is vital for implementing secure and effective authorization mechanisms.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Authorization code</strong></h3>\n\n\n\n<p>Web and mobile applications primarily utilize the authorization code grant type to obtain an access token after the resource owner grants access. This process is simple: </p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The application redirects the user to the authorization server, where they can log in and approve the access request. </li>\n\n\n\n<li>Upon approval, an authorization code is sent back to the application, typically via a callback URL – this is called “redirection.”</li>\n\n\n\n<li>The application then exchanges this code for an access token at the authorization server. </li>\n</ol>\n\n\n\n<p>This method enhances security by using “verifiers” or “secrets” that prevent the interception of the access token. The redirection mechanism, coupled with the code exchange, forms a secure foundation for granting access while mitigating risks associated with direct token exposure.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Refresh token</strong></h3>\n\n\n\n<p>Refresh tokens are used to maintain long-term application access without requiring the user to authorize repeatedly. Once an access token expires, the application can use a refresh token to obtain a new one, thus ensuring continuous access. </p>\n\n\n\n<p>This mechanism is particularly beneficial for applications that require prolonged access to a user’s resources. However, it introduces security considerations, such as the potential for refresh token theft, so users have to be extremely careful to protect these tokens and limit unauthorized access.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Client credentials</strong></h3>\n\n\n\n<p>The client credentials grant type is tailored for scenarios where an application needs to access its own resources rather than acting on behalf of a user. In this flow, the client authenticates itself with the authorization server using its own credentials and receives an access token in return.&nbsp;</p>\n\n\n\n<p>This grant type simplifies the authorization process for accessing the client’s resources, making it suitable for internal applications that require no user interaction.</p>\n\n\n\n<p>These include: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Application authentication for <strong>accessing cloud resources</strong> to perform operations like backups, data analysis, or scaling resources based on load.</li>\n\n\n\n<li>Authorization for <strong>automated tasks like database cleanup or software updates</strong>.</li>\n\n\n\n<li>Application <strong>access to public APIs without user data</strong>.</li>\n\n\n\n<li>Authentication for applications <strong>retrieving metrics, performing health checks, or executing management commands</strong>.</li>\n</ul>\n\n\n\n<p>However, since it does not involve user authorization, it is not applicable for accessing user-specific data.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resource owner password</strong></h3>\n\n\n\n<p>The resource owner password grant type assumes a high level of trust between the user and the client, as it involves sharing sensitive login details. It works like this:&nbsp;</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>User provides username and password to the client.</li>\n\n\n\n<li>The client sends these credentials to the authorization server.</li>\n\n\n\n<li>Authorization server verifies credentials.</li>\n\n\n\n<li>If valid, the server issues an access token (and optionally a refresh token) to the client.</li>\n\n\n\n<li>The client uses the access token for authenticated requests on behalf of the user.</li>\n</ol>\n\n\n\n<p>Due to its inherent security risks, such as the potential for credential theft, this grant type should be used sparingly and only in contexts where other, more secure methods are impractical.&nbsp;</p>\n\n\n\n<p>Implementing additional security measures, like using this grant type exclusively with confidential clients and adding extra layers of authentication, can help mitigate these risks.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding endpoints in the OAuth2 framework</strong></h2>\n\n\n\n<p>In the OAuth2 framework, there are two key endpoints – ‘/authorize’ and ‘/oauth/token’. Using an OAuth library or framework can greatly simplify the management of these endpoints, handling much of the complexity behind the scenes.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>/authorize endpoint</strong></h3>\n\n\n\n<p>The ‘/authorize endpoint’ serves as the initial step in the authorization process, where the resource owner authenticates with the service and grants access to the application. This endpoint is crucial for obtaining an authorization code in grant types like the ‘authorization code’ and, historically, the ‘implicit’ grant type.&nbsp;</p>\n\n\n\n<p>However, it’s important to note that the implicit grant type is no longer recommended by OAuth best practices and may be prohibited on some servers due to security concerns.</p>\n\n\n\n<p>When a user accesses the ‘/authorize endpoint’, they are presented with a consent screen. The URL for this endpoint typically includes several key parameters:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Client ID: </strong>The public identifier for the application.</li>\n\n\n\n<li><strong>Redirect URI:</strong> The location where the authorization server sends the user after granting or denying access.</li>\n\n\n\n<li><strong>Response type:</strong> Indicates the authorization processing flow, typically set to “code” for the authorization code flow.</li>\n\n\n\n<li><strong>Scope:</strong> Specifies the level of access that the application is requesting.</li>\n\n\n\n<li><strong>State:</strong> A Cross-Site Request Forgery (CSRF) token that can be used to mitigate CSRF attacks.</li>\n</ul>\n\n\n\n<p>These parameters help ensure the authorization request is explicit about its intentions and secure against potential threats.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>/oauth/token endpoint</strong></h3>\n\n\n\n<p>The ‘/oauth/token endpoint’ is where the application can make a POST request to exchange an authorization code for an access token, renew an access token using a refresh token, or obtain an access token directly through the client credentials grant. This endpoint supports various grant types, including ‘authorization code’, ‘password’, ‘client credentials’, and ‘refresh token’.</p>\n\n\n\n<p>When generating tokens, the authorization server must ensure they are created securely and include any optional refresh tokens. This process is essential for maintaining the security and integrity of the access tokens. To prevent CSRF and other attacks, tokens must be handled securely, necessitating the use of HTTPS for all communications with this endpoint.</p>\n\n\n\n<p>A POST request to the ‘/oauth/token endpoint’ requires specific parameters depending on the grant type being used:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grant type: </strong>Specifies the grant type of the request.</li>\n\n\n\n<li><strong>Client ID and client secret:</strong> Credentials that authenticate the client to the server.</li>\n\n\n\n<li><strong>Code:</strong> The authorization code received from the ‘/authorize endpoint’ (for the authorization code grant type).</li>\n\n\n\n<li><strong>Redirect URI:</strong> Must match the URI used in the original authorization request.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding the authorization code flow</strong></h2>\n\n\n\n<p>The authorization code flow is designed to facilitate secure interactions between the client, the authorization server, and the resource server.&nbsp;</p>\n\n\n\n<p>This flow is particularly important because it ensures that access tokens are not exposed in environments that are not fully secure, such as a user’s browser, thereby significantly reducing the risk of token interception.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: User authorization request</strong></h3>\n\n\n\n<p>The process begins when the client directs the user to the authorization server. Here, the user authenticates themselves and consents to the client’s request for access to their resources.&nbsp;</p>\n\n\n\n<p>This step is initiated through a URL that the client constructs, which includes parameters like the client ID, the requested scope, the redirect URI, and a state parameter for CSRF protection. An example URL might look like this:</p>\n\n\n\n<table class=\"has-fixed-layout\"><tbody><tr><td><a href=\"https://authorization-server.com/authorize?response_type=code&client_id=CLIENT_ID&redirect_uri=CALLBACK_URI&scope=REQUESTED_SCOPE&state=CSRF_TOKEN\" rel=\"nofollow\">https://authorization-server.com/authorize?response_type=code&#038;client_id=CLIENT_ID&#038;redirect_uri=CALLBACK_URI&#038;scope=REQUESTED_SCOPE&#038;state=CSRF_TOKEN</a></td></tr></tbody></table>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Redirection and authorization code</strong></h3>\n\n\n\n<p>Upon successful authentication and authorization by the user, the authorization server redirects the user back to the client using the redirect URI provided in the initial request. This redirection URI includes an important element: the authorization code. It may also contain the state parameter if it was included in the initial request, ensuring that the request has not been tampered with.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Exchanging the authorization code for an access token</strong></h3>\n\n\n\n<p>The client then takes this authorization code and makes a backend request to the authorization server’s ‘/oauth/token’ endpoint to exchange it for an access token. This step is crucial because it occurs server-to-server, far from the potential prying eyes of malicious actors in the user’s browser environment. The request includes the authorization code, the client’s ID and secret (for confidential clients), and the redirect URI to verify the request’s authenticity.</p>\n\n\n\n<p>The authorization code flow offers significant security advantages. By obtaining the authorization code through a user-agent redirect and exchanging it for an access token in a server-to-server call, the access token is kept away from the user’s browser history, reducing the risk of exposure.&nbsp;</p>\n\n\n\n<p>This method provides a mechanism that caters to confidential and public clients while upholding the security integrity of the OAuth 2.0 framework.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pairing Gravatar with your authorization server</strong></h2>\n\n\n\n<img width=\"660\" height=\"403\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/05/image-26.png?w=660\" alt=\"Gravatar homepage\" class=\"wp-image-1412\" />\n\n\n\n<p></p>\n\n\n\n<p>The security of your users doesn’t stop with authentication but also extends to the way you manage their data. <a href=\"https://gravatar.com/\">Gravatar</a>, widely recognized for its globally unique avatars, is a profile management tool suitable for all kinds of websites, applications, and eCommerce stores.&nbsp;</p>\n\n\n\n<p>If your website is integrated with Gravatar, then you’ll be able to import profiles from anyone who signs up with you and has a Gravatar profile. You’ll get access to any data that users have consented to reveal – and this not only streamlines the profile creation process but also ensures you don’t have to directly store user data from your end.&nbsp;</p>\n\n\n\n<p>You can set Gravatar up in minutes and provide your clients with a great user experience while enjoying enhanced privacy and security measures.&nbsp;</p>\n\n\n\n<p>Here is why Gravatar is an essential pairing with your OAuth authorization server:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy integration:</strong> Developers can integrate <a href=\"https://docs.gravatar.com/general/hash/\">Gravatar’s API</a> into their applications in a matter of minutes. The process is straightforward, allowing for quick setup and minimal configuration.</li>\n\n\n\n<li><strong>Leveraging user data:</strong> Gravatar allows client applications to access and utilize users’ Gravatar profiles and functionalities. This capability enables developers to create a more personalized and cohesive user experience by incorporating user avatars and profile information seamlessly within their applications. </li>\n\n\n\n<li><strong>Security and data management: </strong>With Gravatar acting as the digital identity management platform, all user data is securely stored on Gravatar’s servers, relieving client applications of the burden and responsibility of managing sensitive user information. </li>\n\n\n\n<li><strong>Improved onboarding experience:</strong> By leveraging Gravatar’s platform, users can carry their online identities across different sites and applications seamlessly. This continuity promotes a sense of familiarity and personalization, as users can instantly recognize their own Gravatar profiles, facilitating smoother and more welcoming user interactions from the outset.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Take action: Secure your app with OAuth 2.0</strong></h2>\n\n\n\n<p>With its capability to protect sensitive information and ensure a seamless user experience, OAuth 2.0 stands as one of the best authorization protocols to keep websites and applications safe while facilitating access to user data. Choosing a professional authorization service can significantly streamline the integration of OAuth 2.0, enhancing your app’s security and user experience.&nbsp;</p>\n\n\n\n<p>Furthermore, by integrating your website or web app with Gravatar, you get a reliable way of verifying your users when they sign up, a streamlined way for them to create profiles, and a secure third-party system for storing user information.&nbsp;</p>\n\n\n\n<p>Don’t wait to secure your app with the industry-standard tool in digital identity management and authorization. <a href=\"https://docs.gravatar.com/\">Explore more about how Gravatar can be used alongside your authentication platform</a> and take the first step towards a more secure, user-friendly application experience.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 10 May 2024 17:39:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}}}}}}}}}}s:4:\"type\";i:128;s:7:\"headers\";O:48:\"WpOrg\\Requests\\Utility\\CaseInsensitiveDictionary\":1:{s:7:\"\0*\0data\";a:9:{s:6:\"server\";s:5:\"nginx\";s:4:\"date\";s:29:\"Tue, 11 Jun 2024 02:08:58 GMT\";s:12:\"content-type\";s:8:\"text/xml\";s:13:\"last-modified\";s:29:\"Tue, 11 Jun 2024 02:00:28 GMT\";s:4:\"vary\";s:15:\"Accept-Encoding\";s:15:\"x-frame-options\";s:10:\"SAMEORIGIN\";s:16:\"content-encoding\";s:2:\"br\";s:7:\"alt-svc\";s:19:\"h3=\":443\"; ma=86400\";s:4:\"x-nc\";s:9:\"HIT ord 1\";}}s:5:\"build\";s:14:\"20231128183754\";}','no'),(569698,'_transient_timeout_feed_mod_d117b5738fbd35bd8c0391cda1f2b5d9','1718114939','no'),(569699,'_transient_feed_mod_d117b5738fbd35bd8c0391cda1f2b5d9','1718071739','no'),(569700,'_transient_timeout_dash_v2_01e18dead815ce736e3b9cccfbd773a5','1718114939','no'),(569701,'_transient_dash_v2_01e18dead815ce736e3b9cccfbd773a5','<div class=\"rss-widget\"><ul><li><a class=\'rsswidget\' href=\'https://br.wordpress.org/2024/06/07/wordpress-6-5-4-atualizacao-de-manutencao/\'>WordPress 6.5.4 – Atualização de manutenção</a></li><li><a class=\'rsswidget\' href=\'https://br.wordpress.org/2024/06/05/wordpress-6-6-beta-1/\'>WordPress 6.6 Beta 1</a></li></ul></div><div class=\"rss-widget\"><ul><li><a class=\'rsswidget\' href=\'https://buddypress.org/2024/06/buddypress-12-5-1-security-release/\'>BuddyPress: BuddyPress 12.5.1 Security Release</a></li><li><a class=\'rsswidget\' href=\'https://wordpress.org/news/2024/06/episode-81-its-your-first-wordcamp-welcome/\'>WordPress.org blog: WP Briefing: Episode 81: It’s your first WordCamp? 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